Experience

• 

  Zeta Global

  • United States
  • Marketing Services
  • 700 & Above Employee

  • Director, Delivery Operations

    • Apr 2024 - Present

  • Senior Manager, Campaign Operations

    • Aug 2017 - Mar 2024

    • Manage Leads, Team Leads, Campaign Managers and Campaign developers• Involved in and leading Campaign Operations piece of new platform migration of Health Insurance Client• Manage escalations from Campaign Managers and Campaign Developers for issue resolution, streamlined process workflow, standardize documentation, identify efficiencies and appropriate resource allocation • Maintained 99.5%+ accuracy rating across all campaign teams and clients• Provide escalation, mentoring, recruiting and career growth Campaign Managers and Campaign Developers • Manage clients from business perspective through managing projects, billing, issue resolution, upselling new project/business opportunities and providing reporting metrics• Involved in global rollout for Campaign managers from standardizing job roles, writing job descriptions to implementing across teams

  • Senior e-Mail Marketing Campaign Manager

    • Apr 2014 - Aug 2017

    • Manage six Campaign Specialists and four Campaign Support Specialists• Manage escalations from Campaign Managers and Quality Assurance Manager for issue resolution, process workflow, standardize documentation and appropriate resource allocation • Provide escalation, mentoring, recruiting and career growth for Campaign Specialists, Quality Assurance and Campaign Support Specialists for 1000+ campaigns per year• Lead client on-boarding and implementation process• Manage clients from business perspective through managing projects, billing, issue resolution, upselling new project/business opportunities and providing reporting metrics

  • e-Mail Marketing Campaign Manager

    • Apr 2012 - Apr 2014

    • Managed seven Campaign Specialists, five Quality Assurance Analysts and two Campaign Support Specialists• Led 3-day Production Summit for e-Dialog’s Largest Revenue Client to identify efficiencies in process workflow and provide knowledge shares• Maintained 99.5% accuracy rating across all campaign teams and clients• Developed Quality Assurance offerings to drive additional sales revenue for self-service clients• Achieved Client’s annual bonus two years in a row for exceeding performance • Provided escalation, mentorship, recruitment and career pathing for Campaign Specialists, Quality Assurance and Campaign Support Specialists• Implemented subject line, time of day and content testing plans for clients and updated implemented testing plans with results driven by data and reporting

  • e-Mail Marketing Producer Lead

    • Apr 2011 - Apr 2012

    • Implemented and managed new client production process and assisted in sales related activities• Developed tactics for enterprise level clients that improved campaign process efficiency and accuracy Led cross training initiative for Quality Assurance Analysts and Campaign Specialists

  • e-Mail Production Services Manager

    • Jun 2010 - Apr 2011

    • Managed six Campaign Specialists • Implemented new clients and created standardized process documentation using e-Dialog’s production solutions • Led regular meetings with account managers to resource client programs and resolve conflicts• Provided weekly budget reports to the V.P. of Production and Management for resource allocation• Provided escalation, mentorship, recruitment and career pathing for Campaign Specialists• Developed tactics that helped improve and support departmental efficiency and quality initiatives for 1000+ campaigns per year

  • Senior e-Mail Marketing Campaign Specialist/Team Lead

    • Jan 2010 - Jun 2010

    • Resolved escalations process issues or mailing errors as received from Campaign Specialists• Provided subject line and content testing plans to clients, reviewed results through reporting tool and collaborated with client and internal teams to implement changes based on results• Provided technical and Quality Assurance support using proprietary segmentation and content management tools• Collaborated with Sales team on presentations for prospective clients • Led internal team meetings for Campaign Specialists and provided insight into new departmental initiatives

  • e-Mail Marketing Campaign Associate

    • Feb 2008 - Jan 2010

    • Managed e-mail campaign workflow from receipt of assets through deployment• Worked with cross-functional teams and provided on time client deliverables • Established segmentation profiles with Program Manager, included segmentation in e-mail campaigns with 75+ versions and validated the profiles using sql queries

• 

  Apex Systems

  • Technical Recruiter

    • Jul 2005 - Aug 2007

    • Identified and successfully recruited IT professionals in contract and permanent positions in a time sensitive manner for telecommunication, defense and publishing industries• Specialized in software developers (Java), desktop support, PC technicians, MIIS consultants and quality assurance anal...