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Shirley Kennedy is a seasoned marketing and communications professional with 20+ years of experience in non-profit management, event planning, and community outreach. She has a strong background in public relations, public speaking, and leadership, with expertise in social media, program development, and fundraising. Kennedy has held various roles in marketing and communications, including Marketing Manager, Development and Communications Manager, and Coordinator of Corporate Relations and Sponsorship Development.

Experience

  • simpleQuE
    • Rockledge, Florida, United States
    • Marketing and Communications Manager
      • Dec 2014 - Present
      • Rockledge, Florida, United States

      SimpleQuE performs consulting, training and auditing of management systems. With certified experts in ISO 9001, AS9100/AS9110/AS9120 (aerospace), ASA (aircraft parts distribution), IATF 16949 (automotive), ISO 14001 (environmental), and ISO 45001 (occupational health and safety), simpleQuE assists organizations in achieving their certification management objectives in the simplest, most efficient and sustainable manner. Since 2005 we’ve assisted more than 1000 companies of all sizes (including multisite and multinational) in achieving and maintaining certification. Management systems should be an integral part of an existing business that yields positive business results. “Quality Excellence Made Simple” is what simpleQuE delivers to its clients.Marketing Manager - Oversees the marketing and social media initiatives for simpleQuE including external communications . Responsible for maintaining simpleQuE's brand and image and for creating print materials, articles and graphics for blogs and newsletters, to share the latest news and trends in the quality industry. Manage simpleQuE's Twitter, Facebook and LinkedIn pages. Coordinate website development and maintenance with marketing and website developer. Drive marketing decisions based on Google Analytics. Manage and maintain the Resource Center and Training section of the website. Coordinate outreach initiatives for conference attendance and exhibition opportunities. Training Services Manager - Develop and update training presentations based on the quality standards and course objectives. Facilitate communications and coordination of activities between the trainer and client. Process and assemble customized training materials. Develop and assess surveys for all services to ensure the highest levels of customer satisfaction.

    • Coordinator of Corporate Relations and Sponsorship Development
      • Mar 2014 - Aug 2014

      Developed and stewarded relationships with local corporations and organizations, including identification, cultivation, solicitation and implementation of formal partnerships and alliances. Procured corporate sponsorships, grant funding and donation of goods and services for events, exhibits, programs and fundraisers. Created inventive and effective strategies to promote and recognize business partners. Diverse event planning and execution.

    • Outreach Projects Coordinator/Elections Assistant
      • Oct 2010 - Mar 2014

      Liaison between the Elections Office and local community. Coordinated events, special projects, school education programs and voter registration drives. Created marketing and informational materials to promote public awareness of the elections process. Conducted non-government elections for schools, churches and organizations. Followed Federal and State laws and guidelines for conducting elections. Participated in the elections process and pre and post-election procedures.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Development and Communications Manager, EFSC Foundation
      • May 2007 - May 2010

      Managed communication and outreach initiatives, developed marketing materials and maintained website. Raised funds and solicited donations, memberships and sponsorships to support the Foundation's mission. Supported donor relations and stewardship. Set up database to track donors, organizations, scholarships and campaigns. Coordinated planning and execution of events and projects. Conducted prospect research for donor development.

    • Marketing Manager, Community Relations & Marketing
      • Aug 2005 - May 2007

      Supported enrollment initiatives by developing and coordinating college-wide marketing and media programs, materials and strategies. Wrote copy and scripts for print, radio and TV ads and public service announcements. Directed TV promotions and photography sessions. Liaison between the office, other college departments and media vendors. Coordinated and executed annual marketing and advertising campaign and budget.

    • Administrative Assistant, President's Office for University Diversity
      • Nov 2001 - Jul 2003

      Created procedures, brochures, reports and website to promote diversity initiatives and recruit students. Coordinated communications, events, meetings and projects for the office and for the three scholarship programs administered by the office. Oversaw budget and tracked expenses. Represented the office at meetings, lectures, dinners and special events.

    • Business Manager
      • Feb 1999 - Jul 2001

      Training company specializing in Business Etiquette, Children's Etiquette, International Protocol, Dining Skills, Telephone and Corporate Image. Promoted training seminars to businesses and executives. Prepared proposals and contracts. Represented company at conventions, chamber meetings and other networking functions. Responsible for daily office operations, banking and bookkeeping.

Education

  • Ohio University
    Bachelor of Business Administration (BBA), Marketing
  • Colorado State University
  • International School of Bangkok

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Public Relations and Communications”

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