Experience

• 

  Elad Software Systems

  • Israel

  • VP of Marketing

    • Oct 2018 - Present
    • Israel

    𝘌𝘭𝘢𝘥 𝘪𝘴 𝘐𝘴𝘳𝘢𝘦𝘭’𝘴 𝘗𝘳𝘦𝘦𝘮𝘪𝘯𝘦𝘯𝘵 𝘚𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘚𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘗𝘳𝘰𝘷𝘪𝘥𝘦𝘳 𝘰𝘧 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘌𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴, 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘛𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘗𝘳𝘰𝘫𝘦𝘤𝘵𝘴, 𝘢𝘯𝘥 𝘛𝘰𝘰𝘭𝘴 𝘧𝘰𝘳 𝘞𝘰𝘳𝘬𝘱𝘭𝘢𝘤𝘦 𝘔𝘰𝘥𝘦𝘳𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘗𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘚𝘦𝘳𝘷𝘪𝘤𝘦𝘴.✯ Member of management, managing professionals in the fields of traditional and digital marketing.✯ Redrawing the Company's branding - as a marketer of comprehensive technological solution in the field of multi-channel communications.✯ Building marketing strategy, rebranding and producing an annual implementation plan.✯ Overall responsibility for implementing Elad's new marketing approach: setting up work teams, realizing work processes, creating contacts & collaborations in the fields of digital content, conducting events & conferences.✯ SimpleChat : Brand creation & marketing in Israel and abroad. (The product was developed exclusively by Elad). ✯ Managing contacts with partners and consultants, analysts, employees, partners, and consulting firms.✯ Working closely with all departments: sales, HR, and more.

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  One1

  • Marketing Director

    • 2010 - 2018

    𝘖𝘯𝘦1 𝘦𝘮𝘱𝘭𝘰𝘺𝘴 𝘢𝘱𝘱𝘳𝘰𝘹. 4,000 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘸𝘰𝘳𝘬𝘦𝘳𝘴 𝘪𝘯 𝘐𝘴𝘳𝘢𝘦𝘭 & 𝘢𝘣𝘳𝘰𝘢𝘥, 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘦𝘯𝘥-𝘵𝘰-𝘦𝘯𝘥 𝘐𝘛 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘰𝘶𝘵𝘴𝘰𝘶𝘳𝘤𝘪𝘯𝘨 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘵𝘰 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 2,000 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘢𝘭, 𝘩𝘪𝘨𝘩-𝘵𝘦𝘤𝘩, 𝘣𝘢𝘯𝘬𝘪𝘯𝘨, 𝘧𝘪𝘯𝘢𝘯𝘤𝘦, 𝘪𝘯𝘴𝘶𝘳𝘢𝘯𝘤𝘦, 𝘳𝘦𝘵𝘢𝘪𝘭, 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭 𝘢𝘯𝘥 𝘰𝘵𝘩𝘦𝘳 𝘴𝘦𝘤𝘵𝘰𝘳𝘴.✯ Leading all marketing activities, from the preparation of the annual work plan and its translation to budget and project assignments, to the conceptualization and execution. Managing marketing activities of 40 different product lines.✯ Marketing communications: conduction and execution of conferences and customer events , preparation of marketing aids and printed materials, production of a newspaper (distribution to 1500 customers). ✯ Enterprise Customer Relationship Management: Managing a senior CIO's forum with 150 enterprise CIO's. The forum convenes once a quarter and served as a platform for strengthening the direct relationship with the company's customers. ✯ Branding: Full responsibility for One1 branding: visibility (structure, office equipment, etc.), logo, and slogan.✯ Advertising management: overall responsibility for publishing One1 in the printed & professional digital media.✯ Analyst & research relations management: preparation of annual research and rating meetings✯ Public relations: monitoring the promotion of the company's goals and the various divisions, promoting professional articles, news items, and events of going live, creating original content, winnings and more.✯ Internal marketing for employees: In cooperation with HR and organizational development, established "OneFun" brand, which aims to implement an annual plan for handling the employees and strengthening the relationship between them and the company

• 

  A. T. Israel Technology Group

  • VP of Marketing

    • 2009 - 2010

    ✯ Construction of marketing annual work plan for the Company's products including conferences & monthly magazine.✯ Company website: characterization, implementation and promotion of the company's website and of the various products websites.✯ Branding: product branding, events and conferences.✯ Marketing communications: exhibitions, public relations, marketing materials.✯ Advertising: Working with advertising agencies, including online campaigns on leading sites, promotion on Google, and print advertising.✯ Management of the conference and event department: 2 staff management, marketing and execution of a wide range of technological conferences.✯ Working with training managers in high-tech companies, advertising in internal and external media, working with PR.

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  Netex Corp.

  • Technology, Information and Internet
  • 1 - 100 Employee

  • Director of Business Development & Advertising Agencies

    • 2007 - 2009

    ✯ Business Development: Promoting the business partner network program (Globes, Mako), Walla, On-Line. Recruiting leading websites and building a business model for cooperation, analysis and improvement of results, strategic customer care, and product promotion on Google.✯ Management of the advertising agency department: construction of work routes, assembly of advertising packages, construction of sales tracks and price lists, adjustment of the advertising products, marketing vis-à-vis advertising and interactive offices,✯ Website: Characterization and implementation of the company's new website, working with web design companies.

  • Senior Account Manager

    • 2004 - 2007

    Managing advertising portfolios, building an advertising campaign for the client according to the needs, target audience and handling budget, handled large strategic clients. Initiating commercial contacts and collaborating with senior executives, market researchers and competitors.

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  012 Golden Lines

  • Senior Customer Relations Manager

    • 2002 - 2004

    𝘐𝘴𝘳𝘢𝘦𝘭𝘪 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘢 𝘴𝘶𝘣𝘴𝘪𝘥𝘪𝘢𝘳𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘗𝘢𝘳𝘵𝘯𝘦𝘳 𝘎𝘳𝘰𝘶𝘱 𝘵𝘩𝘢𝘵 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘐𝘯𝘵𝘦𝘳𝘯𝘦𝘵 𝘢𝘤𝘤𝘦𝘴𝘴 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴, 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘢𝘭𝘭𝘴, 𝘭𝘰𝘤𝘢𝘭 𝘵𝘦𝘭𝘦𝘱𝘩𝘰𝘯𝘺 𝘶𝘴𝘪𝘯𝘨 𝘤𝘦𝘭𝘭𝘶𝘭𝘢𝘳 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴.Customer retention and handling of complaints.

• 

  Mimun Yashir מימון ישיר

  • Sales Department Manager

    • 1998 - 2001

    𝘐𝘴𝘳𝘢𝘦𝘭𝘪 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘢 𝘴𝘶𝘣𝘴𝘪𝘥𝘪𝘢𝘳𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘗𝘢𝘳𝘵𝘯𝘦𝘳 𝘎𝘳𝘰𝘶𝘱 𝘵𝘩𝘢𝘵 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘐𝘯𝘵𝘦𝘳𝘯𝘦𝘵 𝘢𝘤𝘤𝘦𝘴𝘴 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴, 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘢𝘭𝘭𝘴, 𝘭𝘰𝘤𝘢𝘭 𝘵𝘦𝘭𝘦𝘱𝘩𝘰𝘯𝘺 𝘶𝘴𝘪𝘯𝘨 𝘤𝘦𝘭𝘭𝘶𝘭𝘢𝘳 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴.✯ Managing a team of 20 sales experts, addressing the personal and professional problems of the staff.✯ Planning and building the sales information system, including training sales representatives, leading the team to meeting targets, characterizing the company's Internet system, and characterizing the CRM system.