Okay, let’s calculate Shin’s rate. He has a degree from USC Marshall School of Business, which is a reputable institution. His skills include merchandising, forecasting, marketing, and e-commerce, which are in demand in the retail industry. As a retail executive, he likely has experience managing teams and driving sales. Location is San Francisco, which is a hub for tech and retail. However, his skills and experience don’t quite match the highest-paying roles in the industry. According to national averages, retail executives with similar skills and experience can earn between $80,000 and $120,000 per year. Considering his skills and experience, I estimate his hourly rate to be around $125, which is on the higher end of the scale.