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Bio

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Credentials

  • Marketing Strategy & Content Creation for Social Media Masterclass
    QED Consulting
    Jul, 2020
    - Apr, 2026
  • Customer Experience Management Masterclass
    QED Consulting
    May, 2020
    - Apr, 2026
  • Customer Experience: Journey Mapping
    LinkedIn
    May, 2020
    - Apr, 2026
  • Marketing on Instagram
    LinkedIn
    Dec, 2019
    - Apr, 2026
  • Squared Online
    Squared Online
    May, 2017
    - Apr, 2026

Experience

    • Director (Projects Mgt & Industry) Government Institutions Cluster
      • Feb 2023 - Present
      • Singapore

  • Constellar
    • Singapore
    • Portfolio Director | Markets | Agri-Food Tech | F&B
      • Jan 2020 - Nov 2022
      • Singapore

      Responsible for the complete ownership of event branding and the implementation and execution of day-to-day business strategies. Establish and nurture strong relationships with stakeholders, consistently seeking and facilitating new opportunities for client development and the enhancement of brand awareness.Expertise: Business Development, Brand Management, Business Operations, Leadership & Collaboration, Partner Relationship Building, Strategic Planning & Execution, Direct Sales, Sales Projections & Targeting, Process Improvement, B2B and B2C Events Management, Budgeting & Expenditures, Team Recruiting & Onboarding

    • Head of Business | Exhibition | F&B
      • 2010 - Jan 2019
      • Singapore

      Experienced Head Of Sector with a demonstrated history of working in the exhibition industry. Skilled in Negotiation, Sales, Communication, Sales Operations, and Sales Management. Business Development, Sales and Project Lead Management role, overseeing the execution of marketing, sales, and operations of F&B Exhibitions, both B2B and B2C.

    • Senior Manager, Sales | Exhibition | Media | F&B | Tech
      • Jan 2003 - Dec 2009
      • Singapore

      Managed the whole sales lifecycle, including sales target attainment and marketing strategies aligned with customer goals and wants.

Education

  • Staffordshire University
    Business Studies, Marketing
  • Ngee Ann Polytechnic
    Real Estate Management

Suggested Services

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Industry Focus. “Events Services”

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