Experience

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  Thesvia

  • Marketing & Retail Manager

    • Jun 2017 - Present

    Founded the brand and defined its identity and core guidelines, establishing a strong market presence.
    Managed communications, visual merchandising, marketing, and e-commerce initiatives to maximize reach.
    Executed retail sales promotions and multimedia content creation, driving customer engagement.
    Managed guest and supplier relationships, inventory, budgeting, and revenue for sustained profitability.

• 

  Thesvia

  • Retail & Marketing Manager

    • Feb 2024 - Jan 2025

    Developed and nurtured B2B relationships, enhancing collaboration and partnerships.
    Increased business sales through targeted brand awareness strategies, resulting in measurable growth.
    Managed promotional event setups and marketing activities, ensuring successful execution.
    Oversaw brand image and reputation across media, clients, and platforms, maintaining positive visibility.

• 

  Target

  • Beauty Consultant

    • Oct 2023 - Feb 2024

    Provided personalized beauty product recommendations to guests, enhancing customer satisfaction.
    Managed sampling events and optimized inventory and pricing strategies to boost sales.

• 

  Valco Consulting Group

  • Communications & Marketing Manager

    • Jan 2022 - Sep 2023

    Developed comprehensive marketing strategies, research, and advertising campaigns that drove brand success.
    Acted as a brand ambassador at marketing events, promoting brand values and offerings.
    Managed social media platforms and designed brand identity and multimedia content to elevate online presence.
    Executed email marketing campaigns using Klaviyo and content planning via Monday App for effective outreach.

• 

  Universidad tecnológica Centroamericana Unitec

  • Faculty Professor

    • Jun 2019 - Dec 2021

    Taught courses on brand & marketing management, content creation, and graphic design, influencing future professionals.

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  Multimedia Channels

  • Broadcasting Journalist & Content Producer

    • Apr 2009 - Oct 2016

    Managed diverse media projects as a producer, scriptwriter, and news reporter, delivering impactful content.
    Engaged in advertising sales, talent management, and hosted TV segments, enhancing audience engagement.

• 

  Radio Dee Jay

  • Intern

    • Jan 2008 - Sep 2008

    Assisted with administrative tasks and content production, gaining foundational industry experience.