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Sherwin Alexander is a seasoned HR leader with a proven track record of driving success in high-volume recruitment and employee relations. As Personnel + Welfare Director at The Twenty Two, he oversees the development of a new hotel with an all-day public restaurant and private members' club, set to open on historic Grosvenor Square in London's Mayfair. Prior to this, Alexander held key roles at The Chiltern Firehouse, Harvey Nichols Restaurants Limited, and Harvey Nichols and Company Limited, where he honed his expertise in HR management and advisory services. Throughout his career, Alexander has demonstrated expertise in learning and development, team management, and generalist HR responsibility. He graduated with a PGDIP in HRM from Thames Valley University and holds a degree in Fashion Design and Technology from Durban University of Technology. With a strong educational foundation and extensive industry experience, Sherwin Alexander is well-equipped to drive strategic HR initiatives and provide advisory services to senior managers and directors.

Experience

  • The Twenty Two
    • London, England, United Kingdom
    • Personnel + Welfare Director
      • Aug 2020 - Present
      • London, England, United Kingdom

      Developing a new hotel with an all-day public restaurant and a private members’ club, set within an Edwardian manor and opening on the historic Grosvenor Square in London’s Mayfair, Spring 2022.

  • The Chiltern Firehouse
    • Marylebone, Greater London, United Kingdom
    • HR Consultant
      • May 2014 - Aug 2020
      • Marylebone, Greater London, United Kingdom

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • HR Manager
      • Jun 2009 - Sep 2013

      Head of HR for the OXO Tower Restaurant, Brasserie and Bar on the South Bank and Prism Brasserie in the City with a collective sales turnover of £17 million. HR responsibility for 300 employees across both sites. Responsible for all the HR decisions for both sites and I provide an advisory service to the Director of Harvey Nichols Restaurants Limited and Senior Managers on all HR related disciplines.

    • Senior HR Advisor
      • Aug 2007 - Jun 2009

      Whilst in this role, I was based in the Flag Store and had generalist HR responsibility for the Fashion Areas of the business and I oversaw Learning and Development for the entire Store. This enviroment lended itself to both high volume recruitment and employee relations. I managed a team of 3 individuals.

    • HR Advisor
      • Jun 2008 - Sep 2008

    • Store Trainer
      • May 2006 - Jun 2008

    • Store Manager. The Matrix
      • 1999 - 2004

Education

  • 2007 - 2010
    Thames Valley University
    PGDIP in HRM
  • 1997 - 1999
    Durban University of Technology
    ND, Fashion Design and Technology

Suggested Services

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Industry Focus. “Hospitality”

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