Okay, let’s tackle this. So Sherson has 11 years of experience as a chef/director, which is a significant amount of time in the food industry. His skills include TV hosting, personal chef services, cooking, catering, restaurant management, food styling, and customer service. These skills are in demand, especially in Malaysia. However, his experience is not in a high-demand field like software development or finance. Considering his experience and skills, a rate of $75 per hour is reasonable, which is lower than what professionals with similar experience in high-demand fields might charge. This rate is more in line with what you might expect for a chef or TV host with experience in the food industry.