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Sherry Collins is a seasoned marketing expert with 36 years of experience in product marketing, lead generation, and demand generation. She has created customer expectation and retention marketing methodologies that have transformed B2B software and service companies worldwide. With a background in marketing communications and lead generation, Sherry has held various roles, including Director of Marketing Communications and Marketing Consultant/Director of Product Marketing.

Experience

    • Marketing Communications And Lead Generation Professional
    • Marketing Communications and Lead Generation Professional
      • Jan 1988 - Present

      High powered multisensory demand and revenue generation expert. Created customer expectation and retention marketing methodology "Let's Get REAL" which has transformed and repositioned B2B software and service companies worldwide..

    • Director of Marketing Communication
      • 1993 - 1997

      Created and implemented customer expectation program which resulted in “Develop Anywhere Deploy Anywhere” marketing redirection of Progress to redefine, brand and profit from “Powered by Progress” Value Added Reseller Focus to record breaking revenue growth. Continues to be one of the top 100 co...

  • ONTOS, Inc.
    • Burlington, MA
    • Marketing Consultant/Director of Product Marketing
      • 1991 - 1992
      • Burlington, MA

      Established Ontos' leadership role in the Object Database Market through events, case studies, PR and analyst relations, lead generation and telemarketing. Led Ontos' entry into Japan,through media and analyst relation campaigns, tradeshows and sales presentations.

    • Director of Marketing Communications
      • May 1981 - 1988

Education

  • 1974 - 1978
    Saint Anselm College

Suggested Services

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Industry Focus. “Marketing and Advertising”

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