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Sherrie Gornish

territory sales at Aspex eyewear
Intro Book
Seasoned sales and marketing professional with over 20 years of experience in developing and executing sales strategies.
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Location
Encinitas, California, United States, US
Skills
  • Marketing Strategy
  • Sales
  • Sales Management
  • New Business Development
  • Account Management
  • Show all
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Bio

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Topline AI
Sherrie Gornish is a seasoned sales and marketing professional with over 20 years of experience in developing and executing sales strategies, managing teams, and driving business growth. She has a strong background in marketing, sales, and account management, with expertise in product launches, merchandising, and customer service. With experience in various industries, including eyewear and retail, Sherrie has a proven track record of success in driving sales, building relationships, and leading teams to achieve business objectives.

Experience

  • Aspex eyewear
    • territory sales
      • May 2011 - Oct 2012

  • ASPEX EYEWEAR
    • INDEPENDENT SALES REPRESENTATIVE
      • May 2011 - Oct 2012

      Facilitate new-­‐product launch for state-­‐of the art electronic eyeglasses by Aspex to the San Diego and Inland Empire areas. Handled training for the product launch. • Set and implement sales goals, objectives, and strategies geared toward new business development, targeting eye doctors. • Manage sales cycle from client identification and presentations to contract negotiations, closings, and follow-­‐up; provide comprehensive account management.

  • SUNGLASS LOUNGE
    • MANAGER/OWNER
      • Jan 2007 - Jan 2010

      Launched opening of trendy eyeglass boutique featuring sunglass eyewear of top companies: Safilo, Luxottica, Oakley, and Marchon. Forged vital relationships with numerous vendors. • Developed creative merchandising and promotional strategies that optimized sales. Continually tracked industry trends and styles, and adjusted merchandise accordingly. • Oversaw day-­‐to-­‐day store operations and sales activities; hired, trained, and supervised staff.

  • sunglass lounge
    • owner
      • 2007 - 2010

  • Maxwell Taylor Group
    • sub rep
      • Jan 2000 - Jan 2008

      Provided ongoing service and management to established key accounts, including Neiman Marcus, Robinsons-­‐May, and Nordstrom. Made presentations of product lines of high-­‐end brands: Christian Dior, Gucci, Ralph Lauren, etc. • Coordinated product training seminars, incentive programs, and contests. • Introduced merchandising strategies; handled daily administrative procedures. • Regularly attended and participated in trade shows and industry meetings.; Provided comprehensive planning, organization, and inventory control for ophthalmic and sunglass eyewear. Involved in coordinating marketing, promotions, and the grand opening. • Worked extensively with labs—calling in orders, receiving merchandise, and troubleshooting.

  • MAXWELL TAYLOR GROUP
    • Representative
      • Jan 2000 - Jan 2008

Suggested Services

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Industry Focus. “Marketing and Advertising”

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