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Sherri Cook is a seasoned event management professional with 32 years of experience in project management and event planning, holding multiple certifications including CMP, CMM, CTM, and CL. She has worked with corporations, associations, government entities, and individuals, delivering projects and events across various industries. With expertise in event management, trade shows, hospitality, marketing, and budgeting, Sherri has a strong background in corporate events, time management, and public speaking. She has also managed large-scale events, including conventions, trade shows, and incentive trips for Fortune 100-500 companies.

Credentials

  • Certified Meeting Manager
    Meeting Professionals International
    Aug, 2001
    - May, 2026
  • Certified Toastmaster & Leader
    Toastmasters International
    Jul, 2001
    - May, 2026
  • Certified Meeting Professional
    Convention Industry Council
    Feb, 1995
    - May, 2026
  • Convention & Trade Show Manager
    American Society of Association Executives
    Jan, 1985
    - May, 2026
  • Convention & Trade Show Manager
    ITMI - International Tour Management Institute
    Jan, 1983
    - May, 2026

Experience

  • Sherri Cook & Associates LLC
    • Dallas/Fort Worth Area
    • President & CEO
      • Feb 1992 - Present
      • Dallas/Fort Worth Area

      Sherri Cook, CL, CTM, CMP, CMM, is President/CEO of Sherri Cook & Associates LLC providing project management and event planning services to Corporations, Associations, Government and other organizations...all types and sizes (Projects, Meetings, Conventions, Trade Shows, Incentives and Events).

    • Account Manager
      • Feb 1989 - Feb 1992

      Planned & Managed Corporate Clients Projects...Meetings, Conventions, Events & Incentive Trips for Fortune 100 - 500 Companies.

    • Account Manager
      • Jan 1988 - Feb 1989

      Planned & Managed Corporate Meetings and Incentive Programs for Shearson Lehman Brothers.

    • Convention & Trade Show Manager
      • 1982 - 1988

      Manager of 5 Staff for Annual Convention & Trade Show...Marketing, Sales, Growth, Membership, Publicity, Site Selection, Contracting, Negotiation-Cost-Savings, all Phases of Planning, On-Site Operation, Accounting/Post Program Reconciliation participating Corporations, Chambers of Commerce, other Associations, Government entities and individuals. U.S. President Reagan was Keynote speaker at 1983 Convention.

Education

  • Kansas State University
    BA, Spanish
  • Washington High School
    Bachelor's degree, Spanish Language Teacher Education

Suggested Services

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Industry Focus. “Events Services”

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