Experience

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  Bleu Door Marketing

  • Holladay, Utah

  • Owner Operator

    • Jan 2013 - Present
    • Holladay, Utah

    Started my own marketing and social media marketing company just over 30 days ago!!!! Loved being the Director of Marketing for Kindig-It Design-and they are still my fabulous clients, with so many more! Contact me for all your web, written content, traditional and social media marketing needs!!!...

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  Kindig-It Design

  • childrens author/Director of Marketing

    • Sep 2010 - Sep 2014

    Kindig-It Design is one of the top Hot Rod shops in America. Building innovative custom cars in their 18,000.00 square foot facility. As well as housing an apparel shop.....great...great....great place to work!!!

  • Director of Marketing

    • Jan 2010 - Sep 2014

    Secured monetary sponsorship for high end buildsCultivate and maintain vendor and customer relationsSeek and obtain media opportunities with television and print publicationsResponsible for all P/R, communications and marketing content for companyCreated and wrote all content for company websiteResponsible for all social mediaResponsible for new product sales and promotions

  • Director of Marketing

    • Jan 2010 - Sep 2014

    One of North America's top ten Hot Rod and Restoration shops. It is an 18,000 square-foot facility that is truly a one-stop shop. Their unique and professional crew can do it all from fabrication, air ride, full body modifications, paint and custom interiors.; Secured sponsorships of $70K for the 2011 build of the Apolo Anton Ohno. Created all web content and marketing tools for their customized products. Secured booth space at SEMA, wrote press releases, developed social media campaigns and secured product placement for an episode of Hot Rod Television. Cultivate and maintain vendor and client relations.Achievements:Increased sales by 40% in 6 months.Invited as the main showcase vehicle for the SEMA show, the nation’s largest automotive aftermarket tradeshow.Recipient of a national new product award from Switzerland for the best new customized product at the 2011 SEMA show.Received national new products award from a French publication at the 2011 SEMA show.Raised 35%+ of the product’s sponsorship funds. Selected as a member of SEMA’s women’s Board of Executives in 2011.

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  ASET (Automotive Spraying Equip. Tech)

  • Custom Training Director

    • Feb 1999 - Feb 2011

    Created custom airbrush training program. Implemented program around the United States and Canada. Became only I-CAR certified custom program. Even Coordinator.

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  ASET

  • Human Resources Services
  • 1 - 100 Employee

  • Sales Manager and Event Coordinator

    • Feb 1999 - Jan 2011

    Successfully managed team of employees, as well as 16 airbrush artists, and teachersCreated largest, most well know custom airbrush training program in the worldIncreased product sales from 8% to 42%Managed customer relationships with over 2200 jobbers across North America, Canada and Mexico and helped increase their total annual revenueResponsible for all Marketing, P/R and Communications for companyWrote all Marketing content, including benchmark, industry newsletterMarketed and ran custom airbrush training events in Salt Lake as well as across North America, Mexico and CanadaManaged Receivables for over 2200 accountsCultivated strong professional relationships with industry leadersTraveled and personally met with all jobbers, supplying them with successful sales tools

  • Director of Marketing and VP

    • Jan 2006 - Apr 2010

    Directed the largest customized airbrush-training program in the world. Hired and oversaw the performance of 16 of the best airbrush artists in the industry. Created all marketing collateral including a benchmark industry newsletter. Travelled and visited all North American clients and provided vendor support. Achievements:Increased airbrush sales from 8 to 42% and managed receivables for more than 2200 accounts. Recognized as one of the most influential women in the automotive airbrush industry.Motivational speaker in 2009 and 2010 for the West Valley Chamber of Commerce.SHERRI CANDLANDPage 2 ● [email protected] Manager of Custom Program ● January 2002 – April 2006Devised the world’s largest and most successful airbrush training course in the world and interviewed and managed 16 of the best airbrush artists and instructors. Developed a one-of-a-kind airbrush training event “Ultimate Air Affair”; traveled to direct training events and drove sales through classes and a major student base. Trained all students and provided exceptional customer service to vendors, students and artists. Wrote content for websites, press releases and marketing content and cultivated professional relationships. Drove sales and branding through tradeshow representation at the SEMA shows in 2002-2006. Achievements:Customized a CASE training and certification program.Wrote all training materials, surveys and student tests.Developed and executed the largest training program with 100+ students, which increased sales by 30%; all industry paint companies supported the event.

  • CEO

    • Jan 1999 - Apr 2010

    ASET is the North American, Mexican and Canadian Distributor of IWATA automotive spray guns and airbrushes with $12M+ in annual sales to more than 2200 vendors. The company distributes ancillary products for airbrushes and spray guns, including templates, compressors and DVDs and educational material.

  • R & A/P Manager

    • Jan 1999 - Mar 2002

    Managed accounts payables and receivables for company accounts, performed bank reconciliations and administered payroll and H/R duties. Achievements:Key role in ASET in the North American Distribution for the IWATA automotive spray gun and airbrush line.Hired and trained the staff and wrote employee manuals.

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  Pancho Villa

  • server

    • 1987 - 1989

    Head server