Okay, let’s tackle this. So Sherman has 61 years of experience in the food and beverage industry, which is extremely rare. He’s been running his own restaurant, Sherman's Deli, for most of that time. That’s a huge accomplishment. Considering his level of experience and the fact that he’s been in the industry for over six decades, I would estimate his hourly rate to be on the higher side. Let’s consider the fact that he’s a restaurateur, not a chef or a food critic. His expertise lies in managing a restaurant, not in creating new recipes or reviewing restaurants. That being said, his experience and reputation in the industry would likely command a premium. I would estimate his hourly rate to be around $150-$200 per hour, considering the average hourly rate for a restaurant manager in the United States is around $25-$50 per hour. However, Sherman’s level of experience and his reputation in the industry would likely bring his rate up to the higher end of that range.