Experience

• 

  Ravago

  • Saudi Arabia

  • Country Manager

    • Oct 2017 - Present
    • Saudi Arabia

• 

  The Industrial Group Ltd.

  • Saudi Arabia

  • National Sales and Marketing Manager

    • Aug 2015 - Jul 2017
    • Saudi Arabia

    • Heading the Industrial Adhesives sales team.• Responsible for the sales & marketing aspects of the Industrial Adhesives business in Saudi Arabia, Yemen, Bahrain, Qatar, Egypt & Sudan.• Main role is to maximize potential revenue in all Industrial Adhesives product segments, territories and target markets by ensuring we have a capable and talented sales team to carry out targeted sales and customer service initiatives.• Assist in the initiation of product developments with R&D for sales expansion in the assigned territory.• Business development role is a must to generate revenues and expand customers’ base.• Provide market & competition analysis.• Responsible for company’s P&L, acting as BUM.• Handles Key Accounts & CRM.

• 

  H.B. Fuller - Egypt

  • Egypt

  • Sales Manager

    • Aug 2008 - Jul 2015
    • Egypt

    • Sales, Results and Cost Responsibilities: accountable for accurate planning and reporting.• Assist in developing and implementing sales strategies.• Formulating of customer-oriented sales policy and objectives on the basis of company targets.• Implementation of realistic sales increase with systematic action in the market and opening of new sales fields as well as new customer groups and construction of markets entry barriers with technical systems.• Expand and secure existing customers’ relations in the assigned territories, (Egypt, Libya & Kenya).• Specific talks with customers and developers for general product consultancy, establishing specific demands, finding out about new product possibilities and identifying potential improvement in the assigned territory.• Monitoring market trends; activity participating in defining gaps and propose solutions.• Assist in the initiation of product developments for sales expansion in the assigned territory.• Implement new products / systems or complementary product to the market as well as penetrating newly defined market areas. • Work in close cooperating with ATM and technical labs.• Work to support distributors with training enabling them to grow their markets.• Create adequate network for potential distributors. • Develop a broad customer base of assigned responsibility while servicing current accounts, which include governmental entities, private sector companies.• Initiate contacts with potential customers in order to prospect, verify account information, identify needs, and establish opportunities and present benefits. • Demonstrate products, train customers, execute production trials at customers’ sites.• Attend bid openings and finalizing them. • Attend trade shows and conferences in assigned territory..

• 

  Egymelt

  • Sales Manager

    • Jun 2002 - Aug 2008

    • Develops, leads, manages and maintains proper sales staffing levels, accountable to maximize staff utilization and properly matches skills to positions in order to meet or exceed sales goals.• Develops, communicates and maintains sales strategy for winning business through the direct sales channels.• Develops and maintains excellent working relationships with peers on the management team.• Communicates the overall company strategy to the department and sales team to ensure the company’s goals are clear and understandable.• Develops annual revenue and cost budget for the department, accountable to meet or exceed established revenue goals and maintain costs within budget. • Approves sales discount requests, approves any “client promotions”. • Initiates and coordinates development of action plans to penetrate new markets. • Maintains accurate records of all pricings, sales, and activity reports submitted by Account Executives. • Brings innovative ideas and strategies to the management team for both short and long range planning purposes.• Responds to employee requests and suggestions for improvements to the sales department and company. Handles requests and suggestions in a timely manner. Recommends changes to the president and management. Escalates appropriate requests to the president.• Completes biannual reviews of all employees within the designated time frame.• Handles and resolves employee relations issues for the department.• Provides monthly sales reports to the president for review and assessment. Looks for ways to continually improve sales and improve client satisfaction and department profitability.• Offers technical support to the customers regarding the adjustment of the machinery and helps customers to select the right grade for their application. • Forecasting and estimating consumer demands.• Explore & open new markets in Africa.

  • Local Sales Manager

    • Jul 2001 - Jun 2002

  • Sales Executive

    • May 1999 - Jun 2001

  • Sales Representative

    • Mar 1997 - Apr 1999