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Sheri Reis Mackinnon

Customer Sales Lead for Campbell Snac... at Campbell Soup Company
Intro Book
Seasoned retail professional with expertise in merchandising, management, and sales.
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Location
Framingham, Massachusetts, United Sta...
Skills
  • Merchandising
  • Retail
  • Inventory Management
  • Management
  • E Commerce
  • Show all
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Bio

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Sheri Reis Mackinnon is a seasoned retail professional with a strong background in merchandising, management, and sales. She has held various leadership positions in companies such as Campbell Soup Company, IStar/Roman Sunstone Jewelry, Salsify, BJ's Wholesale Club, Christmas Tree Shops, Mia Bambini Childrens Wholesale/Retailer, Smartbargains, and Filenes. With a Bachelor's degree in Business/Corporate Communications from the University of Connecticut, she has developed expertise in assortment, pricing, forecasting, and product marketing. She has consistently demonstrated her ability to drive sales growth, improve profitability, and build strong relationships with vendors and customers. Her experience spans multiple industries, including food, retail, and e-commerce.

Experience

  • Campbell Soup Company
    • Customer Sales Lead for Campbell Snacks Division
      • Jan 2020 - Present
  • IStar/Roman Sunstone Jewelry
    • Pine Brook, New Jersey
    • National Account Manager Amazon/Amazon Marketplace & Target
      • 2016 - 2020
      • Pine Brook, New Jersey
  • Salsify
    • Greater Boston Area
    • Manager of Retail Business Development
      • 2015 - 2016
      • Greater Boston Area

      Salsify helps retailers, distributers and vendors sell more product online with high quality content that drives visitors, sales, conversion & reduces return rates. Salsify centralizes the way sales and marketing teams quickly and effectively collaborate on and publish tailored product infor...

  • BJ's Wholesale Club
    • United States
    • Retail
    • 700 & Above Employee
    • Ecommerce Manager of Strategic Planning Food/HBA/Pet/Floral (Director Level)
      • 2014 - 2015

      Turned around sales from -37% to + 24% in 9 months.Worked with Senior Management, Buyers, and Ecommerce Team to set strategy, identify opportunities for business development and set plans for all areas.Refined assortments, negotiated costs and promotions, analyzed trends,set price strategy and sourced and met with all new vendors. Trained over 25 merchants in ecommerce best practices.

    • Club Sr. Buyer Beer and Soda
      • 2011 - 2014

      Managed and developed $250mm beer and soda business in 200 clubs consistently exceeding sales plans and outpacing industry trends.Used IRI & Nielsen data to develop 12 pack regional & craft assortments driving additional $2mm in sales in 27 clubs while increasing GM 2%.Tested natural sodas, new innovation, demographically relevant and exclusive products producing $1.8mm in sales at double the GM% than the national brands and attracting 20% new members into the department.

    • Ecommerce Merchandising Manager and Sr. Buyer
      • 2006 - 2011

      Second employee hired to launch BJs.com. Created process and road maps prior to launch. Responsible for analyzing competition, identifying vendors and categories and building assortments for Sporting Goods, Baby, Toys, Outdoor Play, Domestics, Jewelry, Watches, Accessories and Food. Grew business from zero to $60mm and exceeded plans and profitability every year. Added over 300 vendors and 15,0000 skus to the site.

  • Christmas Tree Shops
    • West Yarmouth, Massachusetts
    • Buyer
      • 2005 - 2006
      • West Yarmouth, Massachusetts

      Indentified trends and worked with international and domestic vendors to create unique products, approve specifications, negotiate price and write orders for $58mm Home Textile, Soft Home, Fashion Rugs, Silk Flowers and Craft business.

  • Mia Bambini Childrens Wholesale/Retailer
    • Lawrence, Massachusetts
    • Vice President Sales and Marketing
      • 2003 - 2005
      • Lawrence, Massachusetts

      Negotiated sales contracts to introduce vendor "shops" with in Mia Bambini stores. Hired, trained and managed 12 person staff. Responsible for all merchandise selection, marketing, promotional activities and branding for Mia Bambini stores.

  • Smartbargains
    • Boston, Massachusetts
    • Program Manager
      • 2002 - 2003
      • Boston, Massachusetts

      Developed and executed marketing and merchandising launch for AOL Deal of the Day online promotions. Developed "multi-category" promotional concept that was the number #1 driver in SmartBargains 2003 sales.

  • Filenes
    • Boston, Massachusetts
    • Buyer
      • 2000 - 2002
      • Boston, Massachusetts

      Consistently achieved #1 sales increase in Intimate Apparel within 8 May Company divisions picking up 10% over LY. Sales volume $20mm. First to market with Costume Jewelry Trends and new merchandising presentation resulted in $1.6mm of additional sales.

  • Smarterkids.com
    • Needham, Massachusetts
    • Senior Product Manager
      • 1998 - 2000
      • Needham, Massachusetts

      Start up company. Created new business infrastructure. Built assortments from ground zero including product selection, vendor negotiations, and site merchandising. Hired and trained merchandising team.

Education

  • University of Connecticut

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Industry Focus. “Retail”

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