Experience

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  Doors, Drawers & More, LLC

  • Norwalk, CT

  • Managing Partner

    • Jan 2021 - Present
    • Norwalk, CT

    Founder/owner of Doors, Drawers & More, LLC, a kitchen cabinet and bathroom solutions company offering kitchen cabinet refacing, kitchen cabinet painting and custom cabinetry. We take pride in helping our clients get the kitchen they've always wanted at a fraction of the cost!We specialize in: kitchen cabinet painting, kitchen cabinet refacing, kitchen remodeling, bathroom remodeling and kitchen resurfacing.We will transform your kitchen or bathroom by installing new kitchen cabinets, a kitchen island, a kitchen pantry, counter tops and backsplash to complement your existing layout – without the hassle and expense of a remodel. Visit our showroom in Norwalk, Connecticut.

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  Peace of Mind Marketing Consultants

  • Norwalk, CT

  • Marketing, Shopper/Retail Strategy SME

    • Jun 2018 - Nov 2022
    • Norwalk, CT

    Marketing, Strategy and Shopper/Retail Subject Matter Expert• Marketing Director at All Hardwood Floors LLC and Doors, Drawers & More LLC, providing strategic marketing leadership • Strategic marketing consultant specializing in omni-channel shopper marketing, strategic planning and analysis to Fortune 100 corporations and their agency partners. Clients include: Prestige Health Care, Bain, Pfizer, GSK, Citibank, TracyLocke and Havas.

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  Havas

  • Greater New York City Area

  • Retail Strategy Director

    • Jan 2017 - Jun 2018
    • Greater New York City Area

    Led Citibank’s product strategy across national retail and omni-channel campaigns using retail zone strategy discipline, consumer journey mapping and omni-channel planning. • Expert in retail zone strategy, consumer journey and omni-channel planning.• Utilized consumer trends, cultural insights, syndicated, category and competitive research to understand the consumer mindset and develop compelling creative briefs that guided Creative strategy development, defined the communications approach and translated into ownable opportunities.• Created retail brand guidelines to uphold Citibank’s brand integrity and ensure zone-relevant messaging communicated at every retail touch point, across all branch retail signage.• Developed a quarterly competitive report highlighting macro trends, category shifts, and market intelligence; highly valued by Citibank senior leadership, these reports created an incremental revenue stream.• Provided thought leadership and a deep understanding of the retail landscape.

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  Geometry Global

  • Greater New York City Area

  • Vice President Shopper Marketing, Multicultural

    • Aug 2015 - Nov 2016
    • Greater New York City Area

    Account lead for Geometry’s new Multicultural division, responsible for Unilever, Sprite & Heineken clients. • Built/enhanced integrated structure and made on-going process improvements • Pioneered multicultural insight-driven shopper activations for Heineken, Dos Equis and Tecate brands targeting Hispanic, African American, LGBT and Asian shoppers at Walmart, Kroger, Ind. Grocery and On Premise channels.• Created new strategic platform for Sprite across African American, Hispanic and general market targets. • Developed integrated marketing campaigns (shopper, digital, social) for Unilever’s priority food and beauty brands, leveraging $2+ million Hispanic budget and infusing general market plans to engage Hispanic shoppers at Walmart, Sam’s Club,Target, Kroger, Walgreens, CVS, HEB, Unified, Publix, Food City, Grocer’s Supply, and Sedano’s. • Managed and mentored a staff of three direct reports.

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  Grey Group

  • New York NY

  • Vice President/Director - Retail & Shopper Strategy

    • Jan 2014 - Jul 2015
    • New York NY

    Created retail strategy foundation for Grey Shopper start-up; served as internal shopper marketing subject matter expert across all retailers and agency clients and multiple lines of business; responsible for leading shopper marketing new business pitches.• Developed retail shopper strategy specializing in FMOT (First Moment of Truth) and digital engagement for Gillette, Clairol and Wella brands, domestically and globally. • Championed agency’s Amazon relationship including agency wide digital summit and creative training workshop, making Grey an Amazon-certified creative agency. • Instrumental to integrated agency wins of Pandora Jewelry, Best Buy, and Command 3M accounts. • Recognized by Path to Purchase in the 2014 list of “Who’s who in Shopper Marketing Agencies”.

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  Strategic Marketing Consultant

  • Greater New York City Area

  • Marketing Strategy Consultant

    • May 2013 - Dec 2013
    • Greater New York City Area

    Independent consultant servicing agencies and businesses by providing strategy, planning, marketing analysis and concept development. Clients include: Ameriprise Financial Services, Tourette's Syndrome Association, Boston Consulting Group, Point of Sale merchandising manufacturers, and Energy Technology start-ups.

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  Ryan Partnership

  • Wilton, Connecticut

  • Account Director - Shopper Marketing

    • Jun 2011 - May 2013
    • Wilton, Connecticut

    Lead strategy development for Energizer Battery and Unilever digital marketing plans across Mass, Drug and Grocery channels. • Developed national digital shopper and digital coupon strategy recommendations for Unilever. • Responsible for client and internal-agency training, covering digital shopper marketing, mobile apps, social media, ecommerce and omni-channel integration, partnering with Google.

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  Catapult Marketing

  • Managing Director, Shopper Marketing (freelance)

    • Oct 2010 - Jun 2011

    Led and managed large-scale programming and execution of shopper marketing and digital initiatives for Reckitt Benkiser, leveraging customer data, shopper and retailer insights, activated at Mass, Club, Drug, Grocery and Value channels.

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  The Dannon Company

  • Trade Marketing Manager - Shopper Demand

    • Dec 2008 - Mar 2010

    Partnered cross-functionally with customer field teams and with Marketing, Supply Chain, Manufacturing, and Finance to drive go-to-market strategy and develop plans in the areas of: Assortment, Merchandising, Pricing and Shelving. • Conducted detailed IRI analysis to develop brand plans and define Sales Fundamentals across all customers for DanActive and Dannon brands. • Led Dannon-omics promotional campaign resulting in 58% ACV, Any Merch and significant sales lifts. • Served as trade “gate-keeper” for all innovation products and developed ready-to-sell stories that translated commercial strategies and enabled effective sales sell-in of new products, including Dannon Greek and Dannon SKUs at Grocery, Mass and Club channels.

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  PepsiCo

  • Sr. Marketing Mgr - Sales Strategy: Merchandising

    • Jun 2007 - Nov 2008

    Responsible for merchandising strategy and in-store solutions for Pepsi’s innovation launches based on trip missions and key insights and tailored for priority zones. • Established large and small format space strategies and merchandising concept and prototype development for Wal-Mart, expanding into non-traditional, white space areas of the store including pharmacy, home & garden, deli & produce, automotive, and electronics. • Partnered with vendors and with R&D to originate a recharge-able ice barrel for secondary cold placements.

  • Sr. Marketing Mgr - Shopper Marketing/Capabilities

    • 2006 - Jun 2007

    Developed merchandising and selling initiatives aligned with Pepsi and retail trade strategies and cascaded globally.• Led Choreography initiative, reinventing Pepsi's in-store activation and selling proposition globally and across all trade channels. • Collaborated with countries to identify best practices and built trade/shopper marketing capability-building tools to address field needs and to increase brand presence, market share and retail presence.• Conducted Trade Marketing seminars in Dubai, Panama City and Zurich to enhance Field Sales and Trade Marketing capabilities across international regions.

  • Sr Customer Marketing Mgr - Global Retail

    • 2003 - 2006

    Provided global shopper marketing leadership and insight to support global accounts and field organization. Delivered global best in class brand and platform activation retail tools for Wal-Mart, Carrefour, 7-Eleven, and ExxonMobil that increased brand presence, market share and grew sales volume; Pepsi’s international Wal-Mart beverage sales grew 21% annually and won Wal-Mart’s global VPI program 3-years running.

  • Marketing Manager - Global & Domestic Cinema

    • 1999 - 2003

    Drove aggressive sales and advertising presence throughout the US, Europe, and South America via on-screen advertising campaigns and promotional programs. Developed campaign reaching 18 million viewers and selected as REGGIE award finalist. Earned Chairman’s Award (PepsiCo’s highest employee recognition) for US launch of Mountain Dew Code Red.

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  Colgate Palmolive

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Group Product Manager - CP Puerto Rico

    • 1995 - 1998

    Managed two highly competitive product categories, contributing $50M in annual sales. Increased dish liquid market share to 63%, and grew body care market share to 34.4% (+11-point share gain) via new product launches and brand re-positionings.

  • Product Manager - CP Venezuela

    • 1992 - 1995

    Drove Colgate toothbrushes to #1 in the Venezuelan market increasing its share from 13% to 22%, via multi-channel merchandising, packaging and sampling programs. Promoted through Assistant and Associate Product Manager positions.

  • Global Marketing Trainee/ Assistant Product Manager

    • 1990 - 1992

    Trained in Colgate’s highly coveted Global Marketing management training program with rotations in Global Business- Oral Care, Advertising, Reginal Sales, Insights, Manufacturing and Latin American Division Marketing.

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  Goldman Sachs

  • Financial Analyst

    • 1986 - 1990

    Provided demographic, economic, and industry analysis supporting the restaurant, lodging, and entertainment industries; wrote comprehensive research reports and interacted daily with clients, and corporate management.