Experience

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  Intuitive Websites

  • Content Manager & Digital Marketing Strategist
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  Intuitive Websites

  • Colorado, United States

  • Content Strategist

    • Feb 2022 - Present
    • Colorado, United States

    Oversee the strategic direction and creation of digital marketing content, ensuring it aligns with client goals and drives engagement. My role involves leading a team to develop impactful content strategies, innovate continuously, and optimize content for digital platforms to maximize conversions...

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  Shelly Holdaway Photography & Design

  • Independent Marketing Contractor - Creative Content, Writing, Photography &am...

    • Dec 2000 - Present

    Contractual freelancer for local and national organizations within the insurance, retail, technology, education, non-profit, and healthcare industries.· Creative concepts, design and layout for print and Web (infographics, social media graphics, eBooks)· Professional writing: blogging, case studi...

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  Convergo

  • Baltimore, Maryland Area

  • Inbound Content Specialist

    • Nov 2015 - Dec 2020
    • Baltimore, Maryland Area

    Writing and content design for office equipment and IT services clients — blogs, white papers, case studies, email drip campaigns, press releases, social media, call to action graphics and sales collateral, utilizing the StoryBrand 7 part Framework.

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  Advance

  • United States
  • Business Supplies & Equipment
  • 300 - 400 Employee

  • Marketing & Creative Services Manager

    • Nov 2012 - Jan 2015

    Created and executed the company’s annual marketing strategy. Guided brand initiatives - sales collateral, internal communications, public relations, email drip campaigns, television and radio. Wrote company’s weekly technical support blog and quarterly employee newsletter. Monitored website analytics and improvements. Managed company’s social media platforms, community partnerships and vendor relationships. Managed agency relationships. Steering committee for SAP Business One ERP implementation.

  • Marketing Specialist

    • Jan 2009 - Nov 2012

    Championed the creation of the internal marketing department. Wrote and designed sales collateral, training materials, email drip campaigns, employee newsletter and intranet. Oversaw two site redesigns of advancestuff.com, ongoing analytics, and content updates.

  • Graphic Application Specialist

    • Nov 2004 - Jan 2009

    Pre and post sales support of production printers within advertising agencies and marketing departments including pre-press workflow, Adobe application support, color management and calibration.

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  Ripken Baseball

  • Marketing Manager

    • Mar 2002 - Nov 2004

    Fulfillment of the Aberdeen IronBirds minor league baseball team's sponsorship contracts. Daily writing, design and production of the team’s First Pitch game program. Liaison for community partnerships, networking and outreach.

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  Towson University

  • Marketing Coordinator

    • Dec 2000 - Feb 2002

    Supported the marketing director with the execution of the Graduate School’s 360 degree marketing plan including direct mail, writing and editing of college’s program offerings and marketing collateral. Assisted with the management of agency relationships.