Experience

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  BirchBarn Designs

  • Scituate, Massachusetts

  • Co-Founder, Head of Marketing and Online Operations

    • Mar 2016 - Present
    • Scituate, Massachusetts

    • Develop and implement all marketing initiatives to promote BirchBarn Designs’ product line• Oversee all aspects of BirchBarn Designs’ website• Research new opportunities to promote and advertise BirchBarn Designs’ product line• Acquire and maintain relationships with wholesale and corporate accounts• Strategic planning and regular review of monthly/annual sales goals to track growth and success

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  Foley Hoag LLP

  • Greater Boston Area

  • Business Development Manager

    • Aug 2015 - Feb 2016
    • Greater Boston Area

    • Oversaw all strategic business development initiatives for the firm’s Business group;• Facilitated discussions related to lead generation, client service, event planning and market research;• Strategic planning, execution and follow-up related to all events (both in-house and externally sponsored) for the Business Department;• Reviewed individual attorney and practice group Business Development Plans and tracked follow-up;• Met one-on-one with Partners and Senior Associates to discuss business development activities;• Managed the Business Group’s annual marketing/business development budget.

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  Legal Marketing Association

  • United States
  • Legal Services
  • 100 - 200 Employee

  • President, New England Chapter

    • Jan 2015 - Dec 2015

  • President-Elect, New England Chapter

    • Jan 2014 - Dec 2014

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  Sugarman, Rogers, Barshak & Cohen, P.C.

  • Boston, MA

  • Associate Director of Marketing & Business Development

    • Jul 2012 - Jul 2015
    • Boston, MA

    Strategic marketing, branding and business development were my primary areas of focus at SRBC.I met with the firm's practice and industry group members to facilitate discussions related to lead generation, client service, business planning and strategic market research. I also worked one-on-one with the firm's attorneys to plan and implement their individual business development plans.In addition to client development, I managed the firm's marketing, branding and external communications. Those efforts included website and social media development, content management and public relations initiatives.

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  Goulston & Storrs

  • Greater Boston Area

  • Marketing Communications Manager

    • 2007 - Jul 2012
    • Greater Boston Area

    As the Marketing Communications Manager for an AmLaw 200 firm, I was responsible for managing the firm’s adverting and branding strategy, content management and external communications. I oversaw the firm’s advertising campaign, developed and managed the firm’s award-winning website, and built an award-winning social networking micro-site on Legal OnRamp. I facilitated all external marketing communications on behalf of the firm, including news announcements, press releases and e-alerts. In addition to general marketing communications, I worked closely with the firm’s practice and industry groups to prepare information for new and prospective clients, including responses to legal service RFPs, firm brochures and attorney presentations.

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  Legal Marketing Association

  • United States
  • Legal Services
  • 100 - 200 Employee

  • Vice President, New England Chapter

    • Jan 2011 - Dec 2011

  • Regional Conference Co-Chair, New England Chapter

    • Jan 2010 - Dec 2010

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  Jackson Walker LLP

  • Dallas/Fort Worth Area

  • Events Coordinator

    • Nov 2004 - Jun 2008
    • Dallas/Fort Worth Area

    As the firm’s Events Coordinator, I oversaw and managed events across the firm's seven offices. I was responsible for venue research, contract negotiation, event details, on-site logistics (from set-up to breakdown) and post-event analysis.In addition to coordinating events, I worked with the firm’s Client Relationship Director and Practice/Industry Groups to develop business development plans, target client lists and competitive intelligence reports. I also assisted in the development and distribution of firm newsletters, brochures and website collateral.