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Shelley Radcliff is a seasoned advertising and copywriting expert with over 13 years of experience as an Executive Producer and Account Executive at top agencies like Accenture Song, RR Donnelley, and Schawk, Inc. / Anthem Worldwide / Brandimage. She has successfully managed high-profile projects for renowned clients, including InterContinental Hotels Group, Coca Cola, and The Home Depot, and has honed her skills in creative design, photography, and production.

Experience

    • Executive Producer
      • Mar 2011 - Present
      • Georgia

      Executive Producer/liaison between clients and the advertising agency; responsible for planning and coordinating photography and video related projects for InterContinental Hotels Group, Retail and Direct Mail Advertisement Companies. Client portfolio includes: Aaron's Furniture Inc., Acuity Brands, Bealls and Burkes Outlet Stores, Inc., Big Red Rooster, Coca Cola, IHG, HomeSmart Furniture, Levolor, Surya and Walmart. Newell Brands, Inc.-GBU's incude: Baby Jogger,Ball, Bionaire, Century, Calphalon, Decor, Elmer's, Food Saver, Graco, Goody, Irwin Tools, Levolor, Mr. Coffee, Rubbermaid Commercial, Rubbermaid and Sharpie.

    • Account / Project Manager
      • Sep 2010 - Mar 2011
      • Georgia

      Project Manager/partnered with Creative Director in coordinating the creative design, copywriting and production for 1,500 greeting cards for the Europe based UNICEF organization. Served as primary liaison between creative designers in the RRD Atlanta office, RRD Poland office, RRD Poland technology division, RRD China plant and UNICEF to meet their greeting card objectives which were to create unique Christmas cards to be viewed and procured by 30+nations.

    • Senior Producer
      • Jul 2009 - Sep 2010
      • Georgia

      Senior Producer/planning and coordinating photography related projects for Retail Advertisement Companies. In conjunction; I serve as Traffic Coordinator, working closely with the Account Supervisors and Account Executives, by taking the lead in managing creative projects for the agency’s accounts. Client portfolio includes: The Home Depot Internet, Weekly Consumer Circulars and Direct to Consumer Catalogs, Contractor Services, Home Services and Calphalon.

  • Ambrosi
    • Georgia
    • Account Manager / Senior Producer
      • Sep 2001 - May 2008
      • Georgia

      Account Executive/liaison between clients and the advertising agency; responsible for the day-to-day production and completion of all projects. Client portfolio included: Aquatic Whirlpools, Globe Union, Kolar, Nioxin, and The Home Depot Internet, Weekly Consumer Circulars and Direct to Consumer Catalogs. Lateral position to Senior Producer in 2005 to plan and coordinate all aspects of photography production for various Retail Advertisement Corporations. Client portfolio included: Aquatic Whirlpools, BrylaneHome, Expo, Hansgrohe, Haverty’s, Globe Union, Kolar, Nioxin, and The Home Depot Internet, Weekly Consumer Circulars and Direct to Consumer Catalogs.

    • Account Executive
      • May 1998 - Dec 2001
      • Georgia

      Guided and directed all facets of creative design, photography, copywriting and production of retail and direct mail products while ensuring brand strategy execution for major clientele including: Bloomingdales, Business Incentives, Inc. Carlson Marketing, Rich’s and Winterthur. Researched and reviewed the product lines, services, current advertisement promotions and market audience of each account to ensure client profitability and 100% satisfaction. Served as formal liaison between clients and advertising agencies, and generated budgets, estimates and billing invoices. Ensured that all projects were complete according to client budgets and specifications.

Education

  • 1982 - 1984
    Providence College
    Bachelor of Science (BS), Business Administration, Management and Operations
  • 1980 - 1982
    Newbury College
    Associate of Science (AS), Business Administration and Management, General

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing Services”

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