Experience

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  L'intervalle Shoes Inc.

  • Toronto, Ontario, Canada

  • Style Advisor

    • Sep 2021 - Present
    • Toronto, Ontario, Canada

• 

  Webistry

  • Canada
  • Advertising Services
  • 1 - 100 Employee

  • Marketing Copywriter

    • Oct 2022 - Aug 2023

    Webistry is a boutique digital marketing agency in Montréal, producing full-service copy, experimentation, CRO, & paid media solutions for businesses ranging from local to enterprise. THE COPY GIRL - WRITING— Writing for PPC ads, landing pages, websites, SEO copy, social media, e-commerce, blog posts. — Conduct brand/market research for various verticals, incl.: dental, legal, food, home services.— Editing and QA on copy for others. Generate copy for team’s short-notice help tickets. DUCKS IN A ROW - ADMIN— Client & internal communications: reports, emails, meetings & minutes. — Admin & deliverables planning for my dept. Assist with general project mgmt. — Work with CRO, paid & dev teams to align on & surpass client expectations. — Manage relationships with outsourcing partners & freelancers. 21ST CENTURY - TOOLS— CMS mgmt: Wordpress, Google Docs (AEM Franklin / Project Helix extension). — SEO: SEMRush, Surfer, SEO Meta 1 Click, Brightlocal. — Digital advertising & data: UA, GA4, GSC, GTM, Hotjar, Tidio chatbot.— Admin: Asana, Slack, G-Suite. Conceptualize target audience, consumer mindset, & behaviour throughout buying cycle. Suggest conversion-focused changes to drive higher AOV, CVR, & CLE as well as lower CPL, using language and psychology in targeted marketing. Problem-solve independently and conduct proactive research.

  • SEO & Copywriting Intern

    • Jul 2022 - Oct 2022

    — Develop fundamental understanding of ranking factors & applying concepts to SEO copy. — Learn platforms & tools for digital advertising & research (qualitative & quantitative). — Assist co-ordination of SEO dept, as well as client projects & internal/external communications.

• 

  IGNITE (Humber College & University of Guelph-Humber)

  • Etobicoke, Ontario, Canada

  • Email Marketing Specialist

    • Sep 2021 - May 2022
    • Etobicoke, Ontario, Canada

    Crafting emails for initiatives, events, & various communications on behalf of Student Union. — Conceptualize & execute headlines, copy, A/B tests, formatting, media selection.— Proactive admin + graphic design to solve problems & streamline operations.— Integrate latest web editorial content to coordinate promotions. - Mailchimp, Eventbrite, Wordpress, Asana, Sharepoint- strategized survey-giveaway: 1300+ lead conversions w. qualitative feedback. - up to 70% opens and 33.6% clicks (avg 6k recipients), w. avg 47.4% opens and 9.3% clicks.

• 

  Shoppers Drug Mart

  • Canada
  • Retail
  • 700 & Above Employee

  • Social Media Coordinator

    • Feb 2019 - Jan 2020

    Designated content creator; digital mktg strategy— Trend forecasting, KPI reports; plan & execute content — Up to 10x engagement growth— Styled visually elevated media to differentiate from other SDMs

  • Team Supervisor

    • Aug 2018 - Jan 2020

    Keyholder; managed & trained staff— Raised $2300+, lead store fundraiser efforts to recordbreaking $4000+— Contest 1st place: Optimum acct. recruits — Employee of the month (09/'18)

  • Beauty Advisor

    • Aug 2018 - Jan 2020

    Image consulting, skin/MUA, events & admin, Mandarin CRM/translator— Lead sales: up to $2000+/day — Assist mgmt - activations, merchandising, stock— Attend luxury/beauty brand & industry events on dept. behalf

• 

  Fairy Gardens Montréal

  • Montreal, Quebec, Canada

  • Creative Director

    • Apr 2017 - Sep 2017
    • Montreal, Quebec, Canada

    Handcrafted glass succulent terrariums made locally with farmer’s market flora— Strategized & executed: design, marketing, media, sales, pop-ups— Created & gardened all terrariums; networked w/ local artisans, vendors, community

• 

  Hudson's Bay

  • Hamilton, Ontario, Canada

  • Beauty Dept. Assistant

    • Sep 2013 - Dec 2013
    • Hamilton, Ontario, Canada

    Luxury beauty & fragrance; events/admin— In-dept. roles (Chanel, Dior, Lancôme, Guerlain, Estée Lauder, MAC, etc)— Gala production; assisted mgmt