Experience

• 

  HCB

  • Cape Town Area, South Africa

  • Creative Director at HCB

    • Nov 2015 - Present
    • Cape Town Area, South Africa

    I help craft brands that inspire. Brands that are willing to rock the boat in order to accomplish great things. Exceptional brands that are built with care and attention-to-detail, using expert knowledge and exhilarating creativity. Engaging brands that have heart, and understand that our planet and its people are priceless.I collaborate to build brands that make a profit and change the world for the better – from the development of brand positioning and visual identities to strategic inbound digital marketing. My mission is to help individuals and organisations tap into their own creativity and innovative thinking - through a variety of internationally recognised tools and training - to build brands and strategies that they own and are committed to.Not in the profit making business? No problem. I have worked with some of South Africa's most respected non-profits and helped them develop cost effective branding and marketing models that make a tangible impact on their stakeholders and beneficiaries.Work with me and let’s create something remarkable together!

• 

  Sports Media ZA

  • Cape Town Area, South Africa

  • Managing Director

    • Feb 2017 - Present
    • Cape Town Area, South Africa

    Sports Media is a specialist digital marketing agency for sports teams and brands. We focus on creating and managing digital marketing properties that can be leveraged for revenue generation and sponsorship support. We offer a suite of affordable customisable solutions for amateur teams and clubs as well as high-end solutions for professional teams and brands. From websites, e-commerce and social media to live match day scoring and journalistic support, we’ve got your digital needs covered.Our clients include Steinhoff International (sponsors of the Springbok Sevens teams), Ultimate Rugby (the world's #1 rugby app) and Ryan Maron's Cricket School of Excellence.

• 

  UniCollege

  • Digital Marketing Lecturer

    • Sep 2022 - Nov 2023

• 

  Rotary International District 9350

  • Cape Town Area, South Africa

  • Chair of Marketing and Branding (2018 - 2022) | District 9350

    • Jan 2018 - Aug 2021
    • Cape Town Area, South Africa

• 

  Santa Shoebox Project

  • Cape Town Area, South Africa

  • National Social Media Manager (Volunteer Role)

    • Oct 2011 - Jul 2019
    • Cape Town Area, South Africa

• 

  The Cape Town Carnival

  • Cape Town Area, South Africa

  • Marketing, Media and Sponsorship Director

    • Aug 2013 - Oct 2015
    • Cape Town Area, South Africa

    I joined the Cape Town Carnival in its 4th year of operation and within a two year period I overhauled and developed key initiatives and strategies in 3 areas:MARKETINGI took over the marketing management for the CTC on a full time basis after a series of contract service providers had left the brand with a schizophrenic marketing strategy and visual identity. A key project was the redesign of the organisation's Corporate Identity - shifting the brand's Eurocentric and outdated feel to a fresh, vibrant and more representative African contemporary look. An additional annual project was managing the development and roll out of the event's thematic creative concept for that year: Image (2014), Elemental (2015), Street Life (2016).My duties included the full role out of the strategic marketing plan including digital media, print advertising, television and radio advertising and activations. This involved developing creative concepts alongside other members of the Creative Team and then seeing them through to final delivery (supplier briefs, concept boards, final sign off, distribution).I successfully managed an annual marketing budget of between R3 million and R5 million (made up of both cash and in-kind resources).PUBLIC RELATIONSMy public relations duties included developing and annual PR strategy that specifically spoke to the Carnival theme for the year as well as key messaging. My PR duties included stakeholder relations: developing and maintaining valuable relationships with organisations and people in national, provincial and local government, tourism bodies, local business and neighbourhood initiatives as well as Cape Town Carnival participating communitiesSPONSORSHIP MANAGEMENTI developed a successful sponsorship model for the organisation including rights packages, sponsorship sales and relationship management. Our secured sponsorship was in the region of R12 - R16 million per annum and included sponsors like KFM, DSTV and Tsogo Sun.

• 

  SoulProviders

  • Cape Town, South Africa

  • Contect Architect and Community Manager

    • Feb 2012 - Jun 2013
    • Cape Town, South Africa

    My role as a SoulProviders freelancer included development of social media campaign strategies for top consumer brands, campaign ideation, community management, development of internal social media policies and best practice manuals for brands, research and development of detailed and accurate campaign reporting techniques, content production, live event reporting, graphic design and Facebook app design and implementation.I had the privilege of developing, managing and implementing the social media strategy for the Johannesburg International Arts Alive Festival in both 2012 and 2013, as well as the Smile Foundation's Momentum 94.7 Cycle Challenge Fundraising event with Jozi's Highveld Stereo.Other brands I've worked on include Grolsch (SAB), Redds (SAB), Clere Active, Krayons, Hospice Wits, VWV, Blue Moon, Discovery Health and Satiskin.

• 

  Iziko Museums of South Africa

  • Cape Town Area, South Africa

  • Online Content Co-Ordinator

    • Mar 2012 - Nov 2012
    • Cape Town Area, South Africa

• 

  Kidzpositive

  • Groote Schuur Hospital, Cape Town

  • Marketing Consultant

    • Feb 2011 - May 2012
    • Groote Schuur Hospital, Cape Town

• 

  The Heart of Cape Town Museum

  • Marketing Manager

    • Oct 2010 - Jun 2011