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Shelley Fernandez Katz

President at BMI Merchandise
Intro Book
Shelley Fernandez-Katz is a seasoned executive with 13+ years of experience in marketing, sales, and leadership, holding prominent roles at BMI Merchandise and Merchandise International.
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Location
Lakewood, New Jersey, United States, US
Skills
  • Marketing Strategy
  • Trade Shows
  • New Business Development
  • Strategic Planning
  • Sales Management
  • Show all
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Bio

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I am Shelley Fernandez-Katz, currently based in Lakewood, NJ. With over 13 years of experience as the President of BMI Merchandise, I lead a dedicated team in technology delivery, product development, and marketing strategies. My previous role as President at E. K. Fernandez Shows allowed me to gain extensive experience in merchandise distribution and sourcing for various events in Hawaii. I hold a degree from the University of Wisconsin-Madison and completed my early education at Punahou School. I am fluent in English and possess a diverse skill set that includes marketing strategy, new business development, sales management, and team building. My passion lies in creating engaging customer experiences and driving business growth through innovative marketing initiatives.

Experience

  • BMI Merchandise
    • Lakewood,NJ
    • President
      • Dec 2010 - Present
      • Lakewood,NJ

      I lead BMI’s technology delivery, product development and selection, marketing, reporting and more with our 130+ team members committed to moving fun forward

  • Merchandise International
    • Honolulu, Hawaii
    • President
      • Jan 1986 - May 2001
      • Honolulu, Hawaii

      I oversaw importing and merchandise distribution, including overseas travel and sourcing, for Hawaii’s state fairs, carnivals and family amusement centers operated by my family’s third-generation business, E. K. Fernandez Shows.

Education

  • Punahou School
  • University of Wisconsin-Madison

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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