Experience

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  Red Pixel Marketing

  • Senior Content Creator

    • Sep 2023 - Present

    Leveraging 15 years of journalism experience to develop a communications strategy for a public education client. Working with executive leadership to pinpoint data, translate industry jargon and find creative solutions to write, produce and create stories that resonate with a vast audience.

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  ABC13 Houston

  • Houston

  • Journalist

    • Feb 2018 - Jul 2023
    • Houston

    As a television news reporter, I worked closely with stakeholders and collaborated across departments with a focus on audience engagement. On a daily basis, I developed original content, managed multiple projects and coordinated partnerships for events. My work consistently involved writing concise, engaging segments that got noticed and moved the needle. Working in a fast-paced environment, under very short deadlines I wrote and created content for web pages and social media and tracked audience analytics.

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  WXYZ-TV

  • Detroit

  • Journalist

    • Jan 2016 - Jan 2018
    • Detroit

    While working in Detroit I consistently developed fresh, unique, and compelling messaging to connect community interests across a vast audience. Through strategic planning, I created inspiring and engaging communications published on multiple social media platforms. On a daily basis, I built and maintained relationships both internally and externally to coordinate projects. My work was recognized by the National Academy of Television Arts and Sciences, Michigan Chapter and I was nominated for an Emmy Award.

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  KRGV-TV

  • McAllen/Brownsville/Harlingen, Texas

  • Journalist

    • Oct 2012 - Dec 2015
    • McAllen/Brownsville/Harlingen, Texas

    As a bureau chief in the Rio Grande Valley I led the news coverage in a county of more than 400K people. On a daily basis I managed multiple work streams to publish long- and short-form content on various platforms. My work was recognized and awarded by the Texas Associated Press and the Lone Star Chapter of the National Academy of Television Arts and Sciences.

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  CBS7

  • Midland/Odessa, Texas

  • Journalist

    • Sep 2009 - Sep 2012
    • Midland/Odessa, Texas

    I regularly collaborated with leaders to adequately represent the organization during community crisis situations. Developed deep, long-lasting relationships with community stakeholders to enact change through impactful storytelling. Managed multiple projects to meet time-sensitive deadlines. My work was recognized by the Texas Associated Press with multiple awards.