Okay, let’s tackle this. So Sheila Presley is a self-employed massage therapist/cosmetologist with 19 years of experience. Her skills are mostly in the healthcare industry, which doesn’t typically command high rates. However, she has a broad skill set that includes customer service, team leadership, coaching, and public speaking, which are valuable in many industries. Location is Temple, Texas, which is a smaller market. Considering her experience and skills, I’d estimate her rate to be on the lower side of the spectrum. I’d compare her to other self-employed professionals in similar industries, who might charge $40–$75 per hour. Let’s assume an average rate for her skill set and experience, which would put her at around $45 per hour.