Okay, let’s tackle this. So Sheila has a broad set of retail skills, but they’re not particularly high-demand or specialized. She doesn’t have any fancy certifications or experience in tech, which are currently in high demand. Her skills are more general retail experience. According to the Bureau of Labor Statistics, retail managers in California can earn around $45,000–$60,000 per year. Let’s assume a 40-hour workweek and 52 weeks per year. That’s around $25–$30 per hour. Considering her skills and experience, I’d estimate her hourly rate to be around $25, which is on the lower end of the scale.