Experience

• 

  Green Delta Dragon Asset Management Company Limited

  • Marketing & Sales Lead

    • Jan 2024 - Present

• 

  IPDC Finance

  • Bangladesh

  • Sales & Partnership Manager, IPDC Finance

    • Nov 2020 - Dec 2023
    • Bangladesh

    Job Responsibilities-• Acquire new merchants as partners for product and campaign development.• Prepare presentation to share the business prospects and scope of partnership with the potential merchants and merchant outlets.• Drive plans for the expansion of merchant partnership opportunities in strategic target areas.• Plan, monitor, and control merchant calling program to generate new merchant partnerships.• Leverage prospect and contract new merchants and partners by presenting the appropriate solution for the business.• Build and maintain relationships with all the existing merchants.• Provide customer data to the merchants to show that Selected points are adding value to their business.• Conducted the requirement analysis for customer onboarding, e-KYC, merchant onboarding and outlet onboarding modules of IPDC EZ app in collaboration with PwC (development and consultancy partner)• Designed 200+ User Acceptance Test (UAT) cases for customer onboarding, e-KYC, merchant onboarding and outlet onboarding modules for IPDC EZ.• Executed the UAT test cases in the prescribed format and identified the potential gaps in the system and APP.• Conducted the training of the different users of the system and the APP.Channel Development & Strategy Formulation-• Formulate strategies for channel development to ensure business growth and performance improvement.• Find innovative and effective channels to on board customers to maximize the business performance and• branding of IPDC.

• 

  iwonder

  • Bangladesh, Nepal, Srilanka

  • Business Consultant

    • Jan 2020 - May 2020
    • Bangladesh, Nepal, Srilanka

    - Execute B2B partnerships in (BD, SL, NP) with telcos, free to air networks who have VOD catch up, branded areas other SVOD services and airlines.- MG+Revenue Share blend practicing model

• 

  iflix

  • Bangladesh & Nepal

  • Marketing Manager

    • Jan 2018 - Dec 2019
    • Bangladesh & Nepal

    Job Responsibilities- Launch IFLIX for 2 SEA market (Bangladesh & Nepal)- Responsible for defining, developing, and delivering the Go-To-Market (GTM) strategy for local country not limited to the following below.- Overall value proposition for targeted customer segment and new strategic initiatives and services- Drive the development and manage portfolio of target market, manage the go-to-market roadmap & customer journey for target segment, and ensure timely and quality delivery to meet target- Successfully Launch AVOD model first among all IFLIX region and execute with 200% revenue for 2 years, some brilliant campaign like Nidahas Trophy, 32 Weekly Shortfilm with 32 MV on partner channel, first ever film shot by Samsung smartphone, SAAF Cup, BAMBA live concert and few blockbuster early window film.- Evaluate, propose and implement potential strategic partner relationships for company marketing.- Develop and manage GTM implementation for products and solutions, including marketing strategy, sales, and customer communications for all channels- Overall responsibility for brand management and corporate identity within the local market in care- Provide expertise inputs to stakeholders in the interest of sharpening the proposition or increasing sales- Aligning with Global Content Marketing Team on content focus and to ensure campaigns are being localized from the global efforts but more importantly, to create local campaigns that are relevant for the market- Manage and prioritize projects of global/regional scope.- Develop a marketing communications plan including strategy, goals, budget and tactics, Coordinate all public relations activities & Close all sales deal

• 

  Bongo - Stellar Digital Ltd.

  • Bangladesh
  • Online Media
  • 200 - 300 Employee

  • Strategic Marketing Manager

    • Jun 2017 - Dec 2017

  • Assistant Manager Marketing

    • Oct 2016 - May 2017

    •Advise and participate in decisions that may impact the ongoing corporate reputation of the firm.•Development of the organizational communications plans to ensure that they are consistent with overall organization strategy and direction.•Evaluate a client’s brand and existing strategies to work on concepts that will help the brand improve. •Assist in creating new branding strategies for products and services and provide fresh branding perspective.•Work closely with the marketing communications, public relations and advertising departments of the client organization to ensure that the client’s overall priorities and advertising budget are met.•Establish and maintain relationships with media, community, consumer, employee, and public interest groups.•Selling multiple ad-space for website and YouTube partner program. •Creative development and copy-writing for communicating to audience group.•Responsible for handling all aspects of planned PR and Communication activities during campaigns for clients.•Responsible for the quality control and execution of content productions, through in house and third party production agencies.•Plus the work I was doing as Sr. Executive.Key Brands ManagedPRAN, Unilever, GrameenPhone, Square, SSD-Tech, ICC, Pepsi, OPPO, Fresh, IFAD. Agencies: Mindshare, Top of Mind, Mediacom, Mediavest, Melonades, Magnito Digital, CookieJar, Grey Bangladesh.

  • Sr. Executive Business Development

    • Sep 2015 - Sep 2016

    •Maintain strong relationship existing client base, while looking out for new prospects.•Creation of long-term value for Bongobd.com from potential sponsors and target group.•Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.•Identify potential growth opportunities and support the implementation.•Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.•Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities.•Oversee the public relations and public affairs of Bongobd.com•Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partner’s needs and goals.•Protects organization's value by keeping information confidential.•Advise and participate in decisions that may impact the ongoing business reputation of the Bongobd.com•Development of the business plans to ensure that they are consistent with overall organization strategy and direction.•Gather strategic business intelligence on on-demand entertainment industry practices.•Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.•Responsible for communications to a wide range of stakeholders, including employees, shareholders, media, the business community, the press, and the public.•Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.Key Brands ManagedICC, Pepsi, OPPO, Fresh, IFAD. Agencies: Mindshare, Top of Mind, Mediacom, Mediavest, Melonades, Magnito Digital, CookieJar, Grey Bangladesh.

• 

  3rdBell.com

  • Gulshan 1

  • Senior Business Development Executive

    • Mar 2014 - Aug 2015
    • Gulshan 1

    •Developing and implementing growth opportunities within and between organizations.•Creation of long-term value for 3rdBell from potential sponsors and target group.•Analytical preparation of potential growth opportunities, Support and monitoring of the implementation of growth opportunities.•Oversee the public relations and public affairs of 3rdBell.•Advise and participate in decisions that may impact the ongoing business reputation of the 3rdBell.•Development of the business plans to ensure that they are consistent with overall organization strategy and direction.•Gather strategic business intelligence on on-demand entertainment industry practices.•Evaluate a 3rdBell's existing strategies to work on concepts that will help the brand improve. •Assist in creating new strategies for products and services and provide fresh branding perspective.•Balancing the wants and needs of all departments while staying on task with the ultimate goal of improving or stabilizing the company's brand.•Responsible for communications to a wide range of stakeholders, including employees, shareholders, media, the business community, the press, and the public.•Establish and maintain relationships with media, community, consumer, employee, and public interest groups.Key Brands ManagedClients: Square, bKash, Perfetti, BEOL, Shwapno, SSD Tech, Godrej, GP, Robi, Airtel, Dhaka Foodies, BDC etc. Agencies: Mindshare, Top of Mind, Mediacom and Mediavest

• 

  BizCare

  • Dhaka, Bangladesh

  • Junior Executive, Business Communications

    • Jun 2013 - Feb 2014
    • Dhaka, Bangladesh

    Organizational Responsibilities-• Oversee the public relations and public affairs in the organization.• Responsible for communications to a wide range of stakeholders, including employees, shareholders, media, the business community, the press, and the public. • Advise and participate in decisions that may impact the ongoing corporate reputation of the firm.• Development of the organizational communications plans to ensure that they are consistent with overall organization strategy and direction.• Gather strategic business intelligence on industry communication practices.Functional Responsibilities-• Evaluate a company's brand and existing strategies to work on concepts that will help the brand improve. • Assist in creating new branding strategies for products and services and provide fresh branding perspective.• Researching target audiences; interviewing company stakeholders; formulating recommendations for improvements; and liaising with creative production teams to develop branding and communication materials.• Balancing the wants and needs of all departments while staying on task with the ultimate goal of improving or stabilizing the company's brand.• Work closely with the marketing communications, public relations and advertising departments of the client organization to ensure that the client’s overall priorities and advertising budget are met.• Establish and maintain relationships with media, community, consumer, employee, and public interest groups.• Product launching, managing press events, media relations to ensure PR mileage.• Creative development and copywriting for communicating to various stakeholder groups.• Responsible for handling all aspects of planned PR and Communication activities during campaigns for clients.