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Credentials

  • Fundamentals of B2B Communications
    Crossknowledge
    Mar, 2021
    - Apr, 2026
  • Cleaning Data in Python Course
    DataCamp
    May, 2017
    - Apr, 2026
  • Cleaning Data in R Course
    DataCamp
    May, 2017
    - Apr, 2026
  • Correlation and Regression Course
    DataCamp
    May, 2017
    - Apr, 2026
  • Machine Learning Toolbox Course
    DataCamp
    May, 2017
    - Apr, 2026
  • Machine Learning with the Experts: School Budgets Course
    DataCamp
    May, 2017
    - Apr, 2026
  • Manipulating DataFrames with pandas
    DataCamp
    May, 2017
    - Apr, 2026
  • Manipulating DataFrames with pandas Course
    DataCamp
    May, 2017
    - Apr, 2026
  • Statistical Modeling in R (Part 1) Course
    DataCamp
    May, 2017
    - Apr, 2026
  • Statistical Thinking in Python (Part 1)
    DataCamp
    May, 2017
    - Apr, 2026
  • Statistical Thinking in Python (Part 1) Course
    DataCamp
    May, 2017
    - Apr, 2026
  • Supervised Learning with scikit-learn Course
    DataCamp
    May, 2017
    - Apr, 2026
  • Data Analysis and Statistical Inference
    DataCamp
    Mar, 2017
    - Apr, 2026

Experience

  • PTCL | UFONE Business Solutions
    • Islāmābād, Pakistan
    • Head of Mobility & SME Products - B2B
      • Jan 2024 - Present
      • Islāmābād, Pakistan

    • Pakistan
    • Telecommunications
    • 700 & Above Employee
    • Senior Business Analyst, Performance Analytics - GSM & B2B (IoT, Cloud & Digital Products)
      • Nov 2020 - Jan 2024

      • Provide valuable insights and visibility into the pulse of the B2B business, with a focus on the DaaS and Products.• Conduct in-depth analysis of performance drivers and offer innovative solutions to address business problems.• Develop interactive dashboards to monitor performance, visualize target tracking, and ensure overall base health.• Manage B2B subscriber net churn through effective churn management models and collaboration with cross-functional teams.• Forecast long-term B2B base trends, analyzing customer behavior and engagement to identify key drivers.• Integrate quantitative and qualitative data to gain a 360-degree view of business problems and suggest alternate solutions.• Experiment with and introduce new, relevant KPIs to adapt to evolving business needs.• Coordinate with regional teams, providing support for their KPIs and monitoring product-level changes.• Guide the Data Science team in creating predictive data models for critical B2B KPIs.• Foster collaboration with Segment, Pricing, and CVM teams to align strategies and address market trends.Strategy and Planning Support:• Identify growth opportunities and drive business model innovation within the DaaS and B2B segments.• Leverage market research, trends, and competitor analysis to enhance revenue, market share, and customer loyalty.• Monitor medium to long-term business trends and gather competitive intelligence for strategic planning.• Develop and review performance scorecards, KPIs, and contribute to the annual business planning cycle.• Prioritize product and service improvements and create implementation plans.• Provide insights and perform ad-hoc analyses to shape the overall company strategy.• Summarize analytical findings and communicate them effectively to executives.• Provide leadership to cross-functional teams and drive the execution of strategic initiatives

    • Analytics Expert - Jazz Business
      • Nov 2020 - Jan 2022

      • Identify potential areas to generate values and proactive measures to protect Jazz revenue such as Churn prediction & dormancy analysis• B2B base management by formulating strategies and campaigns (7-10% uptake) to enhance revenue e.g Device on Installment & Jazz Cloudbox • ES, IoT, M2M and Cloud product redefined GTM Strategy to enhance topline revenue: Leading the market sizing project with potential yearly rev growth of 2.5 b, As data analyst I analyzed the following data to enable the company to make data driven decisions: 1. Competition insights to identify potential hotspots for each product 2. Jazz subscribers base, product usage trends and subscriber profile to identify product cross- selling opportunities 3. Data Modeling and clustering analysis to identify potential customers for product upselling and targeting campaigns tailored for each customer segment

    • Technical Consultant, Project Manager & SCRUM Master
      • Feb 2017 - Nov 2020
      • Islamabad

      Lead diverse teams of technical resources including UI/UX experts, Back-end Developers, and Server IT specialists to successfully deliver turnkey projects for public, private, and government bodies.• Manage cross-functional teams, ensuring the successful delivery of complex projects such as: o Connected Agriculture Program (CAPP) – Telenor PKo Intelligent EDC process optimization using AI – Engro Polymer o Digitization of Punjab Social Security Institute (PESSI) – Punjab Government • Drive process improvement initiatives by monitoring and analyzing performance data, presenting actionable insights to C-level management, and implementing strategies to enhance efficiency.• Conduct analytical overviews using Microsoft BI to extract valuable insights for executive decision-making.• Develop Deep Learning and Machine Learning-based solutions for esteemed clients like Intelligence Bureau, Islamabad Traffic Police, and Engro Corp Limited.• Apply predictive modeling, sentiment analysis, object recognition, and data visualization techniques in project execution.• Serve as a Scrum Master, overseeing backlog maintenance, sprint planning, and providing guidance to the team.• Lead the development of projects utilizing machine learning techniques to improve thermal efficiency and operational run length.• Perform extensive exploratory data analysis to derive valuable insights and solve complex problems.• Establish efficient coding environments and implement continuous integration using tools such as Git, Docker, and Travis CI to foster collaboration within machine learning teams.• Possess hands-on experience with Python, R, Docker, GitHub, GitLab, Slack, Asana, Wrike, PowerBI, and Azure ML Studio.

    • Director Research and Business Development - Social Work
      • Jan 2017 - Jan 2020
      • Islamabad

      We provide clean water to inaccessible South Asian villages, where locals walk four hours everymorning for their daily water supply. Our solution uses solar energy to power custom-engineered waterpumps that provide 3 million cups of filtered groundwater every year for 25 years. We are featured byForbes 2017 and won first price in Goldman Sachs Global Impact Fund competition.(www.solarwatrerproject.com)Executive level decision making to achieve set targets such as:Installation of 10 solar powered pumps in Baluchistan, serving 50,000+ locals3 pumps in Yei, South Sudan serving 30,000+ locals Lead collaboration with project teams, government officials, public/private sector and NGOs such as :Ministry of Information , PakistanMinistry of Marine time Affairs, PakistanNGOs (Water is Basic, CDRS & Mike Scala Foundation)Coordinate activities funded by our investors including:Goldman Sachs Analyst Impact fund of 120,000 GBP

  • Afiniti
    • Lahore
    • Analyst Software Engineer
      • May 2016 - Feb 2017
      • Lahore

      Lead customer facing team to provide tier II support to clients withmonthly billings of $1 million plus including T-MobileRoot cause analysis of routing issues using MySQL & MS SQLUnderstanding project related issues and reports from clients (local & international)Extensive knowledge of IT software (MS Office, Excel and SQL databasesUnderstanding Client issues regarding routing (Avaya Cisco & Asterisk Switches mainly used) via call/e-mail(Primary mode of communication) and providing first level support and second level SupportConfiguration of software and services as per client needs, particularly in case of new deployment.In case of bug/major change in system reporting the issue to engineering teams and coordinating between internal teams and clientHandling SATMAP services, servers and databases across the globe.Identifying issues with the database, portal, network and fixing them.

  • Engro Corp
    • Daharki, Sindh, Pakistan
    • Graduate Trainee Engineer - Engro Fertilizers Limited
      • Jul 2014 - Jul 2015
      • Daharki, Sindh, Pakistan

      Instrument and electrical dept. for electrical maintenance of High Tech Ammonia/ Urea and Power Generation Plants. Electrical dept. (I&E) currently engaged in Safety Training of PSM and PSRM in alignment with DuPont level 4. Project 1 : Inventory Optimization using SAP, Implementing Preventive Maintenanceregimes in SAPSix Sigma understanding, Appointed SAP area champion of I&E dept

    • Undergraduate Teaching Assistant
      • Aug 2012 - Dec 2012
      • Pakistan

      Teaching assistant of Computational Problem Solving CS 100 MATLAB, class of 290+ students, handled 50% of the course grade

Education

  • 2010 - 2014
    Lahore University of Management Sciences
    Bachelor of Science, Electrical Engineering
  • 2020 - 2022
    National University of Sciences and Technology (NUST)
    Master of Science, Data Science
  • 2008 - 2010
    University of Cambridge International Examination
    A'Levels, Engineering

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Industry Focus. “Telecommunications Carriers”

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