Bio
Experience
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Sales Project Manager
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MCDONNELL MECHANICAL SERVICES
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West Dennis, Massachusetts, United States
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Sales Project Manager
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Mar 2021 - Present
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West Dennis, Massachusetts, United States
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South Shore Heating & Cooling, Inc.
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South Yarmouth, Massachusetts, United States
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Senior Sales Representative
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Jun 2011 - Mar 2021
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South Yarmouth, Massachusetts, United States
HVAC Sales Professional with strong customer satisfaction rate and closing ratio. Leader in closed avg. sale numbers spanning three companies. Knowledge across a broad spectrum of product lines and brands, as well as system engineering and design.
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Genworth Financial
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Wellesley, Massachusetts, United States
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Director of Marketing, Associate General Agent, District Leader - Northern New England
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Nov 2008 - Jan 2012
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Wellesley, Massachusetts, United States
Direct marketing for regional long-term care insurance division, including business development and lead generation, as well as strategic market research. Develop and execute marketing programs, including direct marketing, online advertising, and promotional events. Manage Centers of Influence outreach program for region, conducting cold calls, meetings, and networking to develop relationships. Collaborate with 50 Agents throughout New England and management staff based in Virginia to implement marketing plans. Provide group training for new Agents, as well as coaching experienced team members.Key Achievements:~ Assisted in generating $5M in revenue by creating and executing ongoing multimedia marketing campaigns.~ Established relationship with seminar company to collaborate on prospect lists, invitation design, and direct mailing, resulting in successful regional and national seminars and events.~ Implemented affinity marketing agreements to target key informational and cross-branding opportunities.~ Developed new COIs through effective communication and referral generation while increasing Agent participation and revenue generation.~ Received certificates of appreciation for participation in Marketing Advisory and Field Leadership Advisory Councils to discuss national and regional initiatives.~ Improved systems to facilitate electronic and hard mail communication for agents.
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Buyer Advertising
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Newton, Massachusetts, United States
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Account Manager
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Oct 2006 - Nov 2008
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Newton, Massachusetts, United States
Served as lead for all account service requirements, collaborating with account team on strategic planning and RFPs for major potential accounts. Delivered presentations to decision-makers for high-level accounts. Oversaw range of marketing strategies for accounts, including paid search, search engine marketing and optimization (SEO / SEM), Web banners, print advertising, and radio / television ads, as well as marketing collateral. Negotiated media rates and prepared proposals for campaigns.Key Achievements:~ Generated $1.5M in first year and increased by 40% in second year through referrals from existing accounts.~ Developed/Managed relationships with high-profile accounts: Comcast, L.L. Bean, Eastern Bank, Dana-Farber, Tufts Health Plan, PC Connection, Neighborhood Health Plan, The University of Massachusetts, and Boston College.~ Obtained contracts and managed multimedia campaign for Massachusetts Attorney General's Office and Division of Insurance.
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K&S Advertising Agency, Inc.
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Lexington, Massachusetts, United States
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Account Supervisor
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Jul 1995 - Oct 2006
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Lexington, Massachusetts, United States
Excelled in project oversight, media buys / placement, and copywriting. Contributed to business development and client relationship management, effectively resolving issues and consulting on project needs.Key Achievements:~ Created and implemented national college branding program for Cherry Semiconductor.~ Managed UNICCO Service Company business-to-business branding campaign.~ Major Account Management: Blue Cross Blue Shield, Draper Laboratory, Massachusetts Eye & Ear Infirmary, Boston Museum of Fine Arts, U.S. Foodservice, and The Wackenhut Corporation.
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