Okay, let’s tackle this. So Shawn has a mix of skills that are in demand, but his experience is mostly in entrepreneurship and small business ownership. He’s not in a traditional corporate role, which might impact his earning potential. Location is Encinitas, California, which is a desirable area with a high cost of living. Considering his skills, experience, and location, I estimate his hourly rate to be around $75, which is on the lower end of the spectrum for professionals with similar skills in the US.