Experience

• 

  Mattress Firm

  • United States
  • Retail
  • 700 & Above Employee

  • Design Director

    • Aug 2022 - Present

  • Senior Design Manager

    • Dec 2021 - Aug 2022

  • Graphic Design Manager

    • May 2019 - Dec 2021

  • Senior Designer

    • Apr 2015 - Dec 2021

    Served as the lead concept artist/designer for MFRM & Mattress Firm, spearheading the creation of branded advertisements in both print and digital formats, as well as in-store Point of Purchase (POP) displays. Played a pivotal role in conceptualizing large-scale sale campaign concepts, both independently and in collaboration with external agencies. Was responsible for preparing and providing graphic assets and files, ensuring that associate production designers had the necessary resources to execute their work effectively.

• 

  c3 Premedia Solutions

  • Mattress Firm Corp. - Houston, TX

  • Lead Desinger

    • Jul 2012 - Apr 2015
    • Mattress Firm Corp. - Houston, TX

    Collaborated with the Marketing team to establish and uphold brand standards across a nationwide corporate chain. Tasked with designing a comprehensive array of in-house communications, in-store Point of Purchase (POP) displays, and national marketing campaigns. My creative portfolio encompasses a diverse range of mediums, including:- Print design tailored for offset printing, featuring Newspaper Inserts, Run of Press (ROP) advertisements, and promotional wraps.- Outdoor advertising solutions, including both traditional and digital billboards.- Direct marketing materials such as postcards, envelopes, and door hangers, designed to enhance customer engagement and response rates.- Front-end and back-end design for Landing Page Campaigns, aimed at optimizing user experience and conversion rates.- Digital marketing creatives for platforms like Pandora Radio, web banners, and social media advertisements, designed to maximize online visibility and brand awareness.- Logo design and custom illustrations for infographics, contributing to a cohesive and identifiable brand image across various media channels.

• 

  Hardman Signs

  • Houston, Texas

  • Associate Graphic Designer / Head of Digital Print Department

    • Sep 2010 - Apr 2012
    • Houston, Texas

    Collaborated closely with the design team within the Art Department, overseeing the digital and screen printing production processes. Managed and operated the Roland AdvancedJet 1000i, utilizing ripping software to ensure optimal performance. Acquired expertise in the fabrication requirements and layouts essential for the installation of multi-surface architectural signage, including materials such as masonry and acrylics. Responsible for generating work orders and crafting designs using advanced creative software, facilitating seamless integration between the sales and production teams.