Okay, let’s tackle this. So Shaun has 17 years of experience in design, which is a good amount of time to build skills and expertise. His skills in photography, graphic design, and advertising are also in demand. However, his experience is mostly in South Africa, which might affect his earning potential. Considering his role as an owner at digital vinyl design and digital vinyl design print studio, his salary might be lower than that of a freelancer or someone in a more senior role. Based on national averages in South Africa, a designer with his experience might earn around R 10,000 - R 20,000 per month. Converting this to USD, we get around $650 - $1,300 per month. Assuming a 40-hour workweek and 52 weeks per year, we can estimate Shaun’s hourly rate to be around $15 - $30 per hour. However, considering his skills and experience, I would estimate his hourly rate to be around $75 per hour.