Experience

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  Havells India Ltd

  • Noida Area, India

  • Vice President and BU Head - Water Purifiers

    • Aug 2016 - Aug 2022
    • Noida Area, India

    Leading range of strategic, financial and operational initiatives to set-up new business of point-of-use water purifiers for Havells.Specialities:1) Business, P&L transformation basis consumer insights.2) Category & markets entry / turnaround strategy3) Insight centered business strategy & organization design4) Consumer led innovation ideas5) Brand building across diverse context harnessing design, innovation & activationKey attributes:• Expertise in understanding diverse market opportunities, translating business challenges into a compelling vision to deliver growth.• Demonstrated abilities in multi-site management, formulating and leading strategic initiatives that increase revenues, enhance ROI, and improve operational performance in challenging start-up, and high-growth operations• Have a track record that demonstrates self-motivation, creativity, and initiative to achieve corporate goals• Good understanding of consumer behavior & demonstrated ability to launch consumer-centric innovation in product and communication.• Top management experience, board exposure and skills to manage multiple stake holders.

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  HSIL Ltd.

  • Gurgaon, India

  • Associate Vice President

    • Apr 2014 - Jul 2016
    • Gurgaon, India

    HSIL Ltd (Hindware – market leaders in sanitary ware products), Gurgaon.Led strategy and marketing to drive diversification plans of HSIL home appliances – water purifiers, geysers and kitchen appliances. Launched co-branded water heaters in strategic tie-up with Groupe Atlantic, aggressive marketing initiatives drove distribution penetration to acquire 4%+ market share in year 1 of launch.Drove Omni-channel strategy to double top-line of kitchen appliances in FY'16.Laid strong foundation for water purification business by creating a differentiated brand and product strategy with strong emphasis on aesthetic and consumer benefits.

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  Eureka Forbes Ltd

  • Mumbai

  • General Manager & Head Strategy and Marketing - Consumer Division

    • Nov 2008 - Mar 2014
    • Mumbai

    Was responsible for strategy and marketing of retail business with additional responsibilities as member of senior leadership team to drive corporate initiatives and as mentor of North India that contributed 25% revenue.Key contribution:Sales revenue grew at CAGR 25%, delivered 4% improvement in gross contribution.Aggressive marketing campaigns helped double retail reach across CDIT, LFR, ORTransformed product portfolio by aligning it with consumer needs.

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  Pidilite Industries Limited

  • Head Marketing International Business

    • May 2004 - Oct 2008

    Responsible for business expansion, revenue and profitability of following key brands in international markets of Middle East, Africa, Asia Pacific and SE Asia: Fevicol, Fevikwik, M Seal, international brands Cyclo (Auto care) & Sargent Art (Art and school products). Other responsibilities included managing international sourcing & OEM partners.

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  Netlon India - Division of EID Parry India

  • Sr Manager Sales & Marketing

    • Jan 2004 - May 2004

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  Grindwell Norton Ltd

  • Manager Exports

    • Jul 1989 - Jan 2004

    Handled multiple roles during this stint with Grindwell Norton Ltd. Managed customers across retail, automotive OEM’s and aftermarket, key accounts in engineering, healthcare & steel in domestic and international markets of Asia-Pacific. Started as GET, initial five years application engineer to drive NPD and business development across auto, bearing, steel & general engineering industries across India. This was followed by a similar stint in domestic sales that gave exposure to branch, commercial & warehouse operations and geographies of Vidarbha, Pune, Bihar, Jharkhand & Orissa.These stints made natural progression to drive international business across APAC and Saint-Gobain affiliate sourcing.