Experience

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  AIS

  • Leominster, Massachusetts, United States

  • Senior Marketing Manager

    • Aug 2021 - Present
    • Leominster, Massachusetts, United States

    AIS is a leading manufacturer of commercial office furniture and boasts one of the most impressive stories of growth and success in the furniture industry. Founded in 1990, the company is known for offering market relevant, feature-rich product lines that entice designers and support the diverse ...

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  Williams Marketing and Communications

  • Marketing, Communications, and Design Consultant

    • 2002 - Present

    • Provide strategic marketing solutions to businesses and non-profits to support business strategies. • Design marketing campaigns to attract their target audiences and generate leads and qualify interest.• Provide content for marketing, advertisements, websites, and white papers relaying compell...

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  Worcester Regional Chamber of Commerce

  • United States
  • Non-profit Organizations
  • 1 - 100 Employee

  • Vice President of Marketing, Communications, Programs, and Events

    • 2016 - 2021

    • Oversee a marketing and events budget of $500K annually.• Responsible for 150+ annual events, creating, marketing and overseeing events to support sales growth and maximize customer retention supporting 10,000+ attendees annually.• Manage day-to-day activities of the marketing, communications, and events team.• Manage vendor and agency relationships including negotiation and scope of work.• Set goals and oversee marketing and events budgets to ensure acceptable ROI’s, achievement of sales goals, and adherence to budgeted objectives.• Create web content and digital sales campaigns, designing automated marketing campaigns, monitoring website analytics, monitoring and executing SEO to increase website traffic and generate leads. SELECTED ACCOMPLISHMENTS IN THIS ROLE• Led a successful rebranding campaign and lead the creation of a style guide to roll out a new corporate logo, print and digital materials, and communications strategies.• Negotiated contracts, leveraged partnerships, and devised solutions that resulted in a savings in excess of $50K and generated additional income through revenue sharing.• Reduced printing costs by 30% and delivery times by 4 days on print materials.• Conducted a S.W.O.T. analysis assessing organizational opportunities for improvement and growth.• Designed and organized a staff retreat to enhance workplace communication, teamwork, workflow and employee morale.

  • Director of Marketing and Communications

    • 2002 - 2016

    • Oversee all marketing and communications including planning, development, and delivery to increase brand awareness, drive sales, and generate new business leads. • Promote events to generate sponsor revenue, programs and event fees, and stakeholder buy-in.• Manage contractors, and vendors to develop multi-media marketing materials including radio, TV, print, web, and social media.• Communicate to stakeholders, promote programs and events, and oversee media relations.SELECTED ACCOMPLISHMENTS IN THIS ROLE• Marketed the organization’s largest annual event on a four-week turnaround resulting in a 30% increase in attendance.• Successfully designed and marketed a new conference with a six-week turnaround resulting in attendance of 300+ professionals and significant media coverage.• Established brand guidelines for use by staff, Chamber members, and partners.

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  Hanover Insurance Group (formerly known as Allm...

  • Worcester, Massachusetts, United States

  • Marketing Communications Specialist

    • 2001 - 2002
    • Worcester, Massachusetts, United States

    • Researched, designed, and developed presentations for executive level management sales presentations, investor relations, and various channel marketing organizations. • Developed marketing concepts, visuals and corresponding print collateral. • Accompanied producers and meeting planners on loca...