Experience

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  Ochsner Health

  • United States
  • Hospitals and Health Care
  • 700 & Above Employee

  • Associate Program Manager

    • Jul 2018 - Present

  • Marketing Project Leader

    • Jan 2014 - Jul 2018

    • Successfully leading vendor evaluation process for new customer relationship management (CRM) and marketing automation services• Maintain and enhance current CRM database in coordination with the service provider and Ochsner’s Finance, Decision Support and Planning/Analytics Departments• Identify and report key departmental metrics and campaign best practices• Oversee marketing research and analytics with a focus on brand awareness and marketing driven patients and revenue• Effectively implement and optimize profitable online patient acquisition program via enhanced physician profiles• Conduct webinars and present at industry conventions

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  Stewart Enterprises, Inc.

  • Marketing and Community Relations Specialist

    • Mar 2013 - Dec 2013

    • Manage all phases of planning events designed to foster goodwill for funeral homes and cemeteries across the nation• Track leads generated by special events• Oversee timely design and production of direct mail, print advertising and collateral• Supervise budgets, forecasting and expense reports.

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  Independent Contractor

  • Greater New Orleans Area

  • Sales and Marketing Consultant

    • Jul 2010 - Feb 2013
    • Greater New Orleans Area

    Mothe Funeral Homes, Gretna, LA• Nurtured customer relationships and created database; Assisted clients with pre-planning needs; Developed sales presentation and training material; Successfully closed sales and met goalsWebStudy Learning Management Software, Wynnewood, PA• Oversaw company rebrand...

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  Canal Barge Company

  • New Orleans, LA

  • Manager of Marketing and Business Development

    • Jul 2008 - May 2009
    • New Orleans, LA

    • Organize company re-brand, including website redesign, print advertisement insertions and boat christening event • Conduct market and industry research to identify prospects for cross-marketing, new business development and key customers for differentiated relationship management• Develop cu...

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  Harrah's Entertainment (Grand Casino Biloxi)

  • Biloxi, MS

  • Regional Direct Marketing Manager

    • Oct 2007 - Feb 2008
    • Biloxi, MS

    • Controlled guest reinvestment, segment-specific communication and production of mail, telephone calls and emails • Managed department’s $16M budget, drove 45% of property’s $120M revenue goal and 48% of hotel occupancy• Improved number of mail deadlines met by 50%, thus saving $15K postage per ...

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  Harrah's Entertainment (Grand Casino Tunica)

  • Special Events and Promotions Manager

    • Jul 2006 - Oct 2007

    • Designed and implemented daily promotions and weekly special events that met hotel occupancy goal of 6%, grew customer segments 4-7%, boosted guest play 26% and increased gross gaming revenue 30% year over year• Planned department’s $16M budget, managed weekly financial forecasts and month-end accruals and reporting• Managed, coached and developed team of ten associates, five coordinators and one supervisor

  • Advertising Manager

    • Oct 2005 - Jul 2006

    • Planned and executed Grand’s media strategy locally and in target outer-markets in conjunction with Tunica CVB• Re-branded the property with new television, radio, billboards and print ads, in-room video and casino signage • Planned and managed department’s $4M budget, prepared weekly financial forecasts and monthly accruals and reports• Coordinated property and regional initiatives including loyalty card conversion, corporate promos and product launches

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  Harrah's Entertainment (Harrah's New Or...

  • New Orleans, LA

  • Advertising/Media Supervisor

    • Mar 2005 - Sep 2005
    • New Orleans, LA

    • Supervised team of five in the design, production and placement of on-property and out-of-home signage and print, television and radio ads, and direct mail pieces supporting Harrah’s brand and New Orleans’ unique property image • Coordinated photo shoots and helped successfully launch restauran...

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  Syndistar, Inc. Educational Publishing

  • New Orleans, LA

  • Marketing Manager

    • May 2004 - Jan 2005
    • New Orleans, LA

    • Managed extensive product website, edited mail pieces and catalogs and tracked direct mail impact• Developed marketing strategy and budget, created conference exhibit procedure and profitability analysis• Increased dealer program size, drafted innovative market research surveys and improved com...

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  Independent Contractor

  • Greater New Orleans Area

  • Marketing Communications Consultant

    • Jul 2002 - Apr 2004
    • Greater New Orleans Area

    Tulane University, Freeman Business School, New Orleans, LA• Analyzed multiple institutes’ school ranking criteria to present recommendations for improving Freeman’s rankings; Created university web content, brochures and other marketing materials for publicationEdmundson Management, Inc., New Or...