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Sharon Kamau is a seasoned marketing professional with extensive experience in digital marketing, influencer management, and social media strategy. She has worked with various companies, including Red Bull, Twiva, and Vanoma, and has held leadership positions such as President at Strathmore University Media Group and Influencer Marketing Manager at Twiva. Sharon holds a Bachelor's degree in Business Intelligence from Strathmore University and certifications in Master Digital Marketing, AI Marketing, and Persuading Others.

Credentials

  • Master Digital Marketing
    LinkedIn
    Aug, 2023
    - Apr, 2026
  • AI Marketing
    SkillsBooster Academy
    Mar, 2023
    - Apr, 2026
  • Persuading Others
    LinkedIn
    Feb, 2023
    - Apr, 2026
  • Get Started with Digital Marketing
    TRACE
    Jan, 2023
    - Apr, 2026

Experience

    • Digital & Influencer Marketing Consultant
      • Nov 2023 - Present

      Working with different SME's to elevate their digital presence and execute impactful influencer marketing campaigns

    • Podcast Manager | Influencer Manager | Digital Strategist
      • 2020 - Mar 2024

      I successfully manage and curate podcasts working with different creatives and currently sourcing to work with more companies and business

    • Kenya
    • Media Production
    • 1 - 100 Employee
    • Advisory Board Chair
      • Dec 2022 - Mar 2024

      appointed to provide advice, counsel, and support SUMG. I provide independent and objective guidance to the leadership of the organization, helping to ensure that decisions are made with the best interests of the organization in mind.

    • President
      • Oct 2021 - Jan 2023

      SUMG is a media production entity run by The Stratizen, for The Stratizen. During my term, I gave media the power and gave Stratizens a voice We rebuilt our digital community and grew our famillyWe managed to work with various companies and Stratizens to achieve different goals. SUMG created a platform for creatives to showcase their talent and in some instances monetize them.I played different roles; among them being :-Primary Brand Ambassador-Chairperson of the board-Podcast Manager-Interim departmental managerDuring my term, we received various accomplishments, including the award of Best Social Media Presence 2021 and Most Promising Club 2022We were able to work with NIKON Kenya, Redbull, Radio Africa, Grandpa Records, Ushahidi, Anga IMAX, ALX, Motorsport Damlar Kenya, and many others

    • Stratizen Podcast Manager
      • Sep 2020 - Jan 2023

      Curating podcast ideas and branding different podcasts. Audience analysis on host platforms.Team management and structuring.Creating podcast marketing strategies.Overall supervision of different departments.

  • Vanoma
    • Nairobi County, Kenya
    • Influencer Marketing Manager
      • Aug 2023 - Oct 2023
      • Nairobi County, Kenya

      •Influencer ManagementSuccessfully recruited, briefed, and tracked influencer progress to ensure seamless collaboration.Demonstrated proficiency in building and maintaining strong relationships with influencers.Strategic Onboarding:Developed and executed strategies for the effective onboarding of influencers, aligning their skills with organizational objectives.Implemented processes to streamline onboarding, optimizing efficiency and results.Content Strategy:Formulated and implemented dynamic content strategies for social media platforms.Enhanced brand visibility and engagement through targeted and compelling content.•Brand Management:Managed and aligned the brand with strategic objectives, ensuring consistency across all marketing channels.Implemented brand management practices to uphold the company's vision and values•Marketing Strategy:Contributed to the overall growth and success of marketing endeavors through strategic planning and execution.Developed and implemented effective marketing strategies to drive brand awareness and achieve business goals.•Collaboration and Communication:Fostered effective collaboration between influencers and internal teams.Demonstrated strong communication skills in briefing, coordinating, and aligning influencers with campaign objectives.

  • Twiva
    • Nairobi County, Kenya
    • Influencer Marketing Manager
      • Jul 2023 - Aug 2023
      • Nairobi County, Kenya

      •Negotiation Expertise: Demonstrated proficiency in negotiating mutually beneficial agreements using rate cards.•Communication Mastery: Articulate communicator adept at conveying the value proposition of campaigns to secure influencer partnerships.•Strategic Collaboration: Proven ability to strategically align influencer capabilities with campaign objectives for optimal results.

  • Red Bull
    • Nairobi, Kenya
    • Opinion Leader
      • Feb 2022 - Jul 2023
      • Nairobi, Kenya

      Grateful to be selected as one of Red Bull's Opinion Leaders working with promoting and marketing the brand at Strathmore University.

    • SMM
      • Feb 2023 - May 2023
      • Nairobi, Kenya

      My current roles and responsibilities as a Social Media Manager include;-Developing and executing social media strategies across various platforms including Facebook, Twitter, Instagram, LinkedIn, and TikTok-Managing content calendars to ensure timely and relevant postings-Developing social media campaigns to drive brand awareness and engagement-Responding to customer inquiries and comments on social media platforms to build brand loyalty-Coordinating on-ground coverage of events to capture content for social media channels

    • Secretariat
      • Aug 2021 - Feb 2022
      • Nairobi, Kenya

      While at KECTIL, I mange the social media pages, the digital brand with graphic design and IT support. This experience has improved my management skills and allowed me to gain exposure with different leadership styles. The benefits at KECTIL improve skills and personality at legnth

    • Events & Logistics Consultant of the 13th Student Council [VP Senate]
      • Oct 2021 - Jan 2022
      • Kenya

      I curated a work plan for different events to be executed by the 13 VP of the Student Council including event conceptualizing and logistics. I was in charge of a team as well

    • Digital Content Manager
      • Aug 2021 - Dec 2021
      • Kenya

    • Leadership programme of excellence
      • 2021 - Dec 2021

    • Program manager (Community and Engage team)
      • Aug 2021 - Nov 2021
      • Kenya

      While at Technier, I became a part of a larger community. I especially appreciate the opportunity I was given to navigate the Technier community. Not to mention having great team support

    • Public Relations Senator || 12th Student Council Senate
      • Sep 2020 - Aug 2021
      • Kenya

      Being a member of the 12th Student Council was an interesting chance to be a part of student leadership. In a short time, I gained friends, business partners and numerous opportunities. I am especially grateful to have being a part of the 12th Student Council Senate.

Education

  • 2019 - 2023
    Strathmore University
    Bachelor's degree, business and information technology
  • 2019 - 2024
    Strathmore University
    ACCA, Accounting
  • 2016 - 2018
    Vanessa Grant School
    KSCE, High School

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