Experience

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  Hilton Fort Lauderdale Marina

  • Fort Lauderdale, Florida, United States

  • Marketing Manager

    • Dec 2022 - Present
    • Fort Lauderdale, Florida, United States

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  Sharon Abramson Inc.

  • Fort Lauderdale, Florida, United States

  • Freelance editor and public relations and marketing consultant

    • Jan 2005 - Oct 2022
    • Fort Lauderdale, Florida, United States

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  Merle Wood & Associates Luxury Yacht Brokers

  • Miami/Fort Lauderdale Area

  • Marketing Manager

    • Nov 2018 - Aug 2022
    • Miami/Fort Lauderdale Area

    ● Oversee all content initiatives to drive traffic, engage audiences including overseeing creation of all collateral including brochures, listing proposals, marketing reports and more● Manage media inquiries and inform media of company news including all new and sold listings, boat shows and corporate news ● Coordinate and implement all email marketing and paid marketing initiatives ● Create original content for the website, social media, and other third-party media sites and websites to attract visitors and potential leads to the website● Various other marketing-related tasks, including online reputation management, managing yacht photo and video shoots, researching new tools and technologies, and more

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  Robert Allen Law

  • Miami, Fl

  • Director of PR & Marketing

    • May 2018 - Nov 2018
    • Miami, Fl

    ● Event coordination/management including boat show hospitality suites, open houses, cocktail parties, etc. ● Oversaw email marketing campaigns● Managed all media relations, including writing and distributing press releases ● Coordinated sponsorships, advertising and other marketing opportunities ● Maintained and updated website ● Implemented social media strategy

• 

  Denison Yacht Sales

  • Dania Beach, Fl

  • Content Manager/Marketing & PR Specialist

    • Jun 2016 - Dec 2017
    • Dania Beach, Fl

    ● Wrote content for platforms including websites & various marketing materials● Wrote press releases, implemented PR campaigns & responded to media inquiries● Worked at and promoted events including boat shows, open houses & yacht rendezvous● Edited listings, ads, marketing presentations, website content & more● Executed email marketing, direct mail & social media campaigns

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  Marine Industries Association of South Florida

  • Miami/Fort Lauderdale Area

  • Director of Public Relations and Marketing

    • Jan 2015 - May 2016
    • Miami/Fort Lauderdale Area

    ● Wrote press releases & coordinated and implemented PR & marketing strategy● Coordinated logistics, sponsorships, promotion and execution of major events including the Broward County Waterway Cleanup, Plywood Regatta, Marine Industry Day & Marine Industry Holiday Party● Oversaw social media strategy & implementation● Updated & maintained MIASF.org & event-specific websites● Wrote & designed monthly newsletter● Created content for annual directories, presentations, marketing materials, etc.

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  Insider Media Management

  • Boca Raton, Fl

  • Media Relations Specialist

    • Apr 2013 - Dec 2014
    • Boca Raton, Fl

    ● Wrote & edited press releases; tracked media hits ● Pitched stories to local and national media, identified story ideas & media opportunities ● Planned events including open houses, media previews, customer appreciation nights, etc.● Wrote talking points for clients & assisted with new business proposals ● Brainstormed marketing strategies, managed social media accounts & client relations● Coordinated ad campaigns, oversaw creation of graphics, etc.

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  Palm Beach Post/Cox Media Group

  • Copy editor

    • Mar 2006 - Aug 2013

    ● Edited stories for the Palm Beach Post, Austin American-Statesman & Palm Beach Daily News for content, grammar & and AP style● Wrote headlines, cutlines & display type● Designed various sections & helped update PalmBeachPost.com

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  LRP Publications

  • Palm Beach Gardens, Fl

  • Copy editor, web site editor

    • Oct 2002 - Mar 2006
    • Palm Beach Gardens, Fl

    ● Edited & posted stories to multiple national education news websites● Created & sent out daily & biweekly e-newsletters to subscribers● Designed, edited & sent out a PDF of each day’s Education Daily newsletter● Edited multiple print newsletters & ancillary products on a daily basis

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  Forum Publishing Group

  • Deerfield Beach, Fl

  • Reporter

    • Feb 2002 - Oct 2002
    • Deerfield Beach, Fl

    ● Wrote news & feature stories for a weekly 35,000+ circulation publication

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  The Independent Florida Alligator

  • Gainesville, Fl

  • Copy editor, copy desk chief

    • Sep 2000 - Dec 2001
    • Gainesville, Fl

    ● Edited local & wire stories for daily paper, wrote headlines, cutlines, etc.● Prepared daily budgets & oversaw scheduling & training of copy editors

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  Ocean Drive Magazine

  • Miami Beach, FL

  • Summer Intern

    • May 2001 - Aug 2001
    • Miami Beach, FL