Experience

• 

  Vibrant Media Inc

  • Creative Manager

    • Dec 2023 - Present

• 

  Digital Melons Agency

  • Production & Strategy Manager (Ads & Communications)

    • Aug 2022 - Sep 2023

  • Creative Manager

    • Sep 2021 - Jul 2022

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  Brandit Private Limited

  • Karāchi, Sindh, Pakistan

  • Creative Manager

    • 2021 - Oct 2021
    • Karāchi, Sindh, Pakistan

    I learned "The Art of Communication."With more prominent brands, a seasoned team, expert leaders, and total fledge advertising, BrandIt Private Limited is not just an exciting place to work but a place that challenges me to bring the best to the table.Here, I worked at The Health Foundation as my key brand that helps me to practice communication with objectivity, responsibility, and creativity on a diverse advertising canvas,Maybe the tenure is short, but I'm genuinely grateful for this rich yet challenging experience and for bringing extraordinary results to contribute to brand growth.

• 

  Self-employed

  • Content Specialist

    • Jan 2017 - Oct 2021

• 

  Hashlob

  • Pakistan
  • IT Services and IT Consulting
  • 1 - 100 Employee

  • Creative Manager

    • 2021 - 2021

    The bigger the role, the bigger the responsibility.By trusting my skills and proven contribution to the brand's growth, I am now in charge of all communications operations. This time my responsibility included team management.The position brought many opportunities that made me explore FMCG and eCommerce brand management dynamics, which included:Branding and product design and content management.Social media team management.PR strategy development, including IM and UGC content.Community management leadership. Advertising/creative content strategyPitch and proposal development,The team's support and belief always motivated me to go the extra mile and bring outstanding results. My strategic approach is driven by market insights and creative concepts to hook the audience, boost conversions, and create brand loyalty.

  • Social Media Manager

    • 2020 - 2021

    'Not just another Social media management' mark my words.At Hashlob, I joined as Social Media Manager - and grabbed the very first post-pandemic opportunity. My job included creating social media content, engaging platforms, and community management for some of the leading brands incorporating:Posch CarePakistan Currency ExchangeKarachi BroastMuhammadi ExchangeAlong with fulfilling standard social media management duties, I started working on PR and creative strategies for my essential brand Posch Care.Here I discovered the evolving eCommerce trends in the local markets during post-pandemic times, the magic of converting customers through effective community management, and audience building through engagement strategies.

• 

  Tagsoft Technologies

  • Karāchi, Sindh, Pakistan

  • Marketing Content Manager

    • 2020 - Mar 2020
    • Karāchi, Sindh, Pakistan

    I learned "The Power of Crisis."So I joined as a content writing expert and soon got a team to manage. Nothing exciting or challenging; the international industry was just about perfection, results, and deliverables. I exactly used to do the same.2020 welcomed an unexpected pandemic, and here the situation turned into a mega-crisis, and the 'lockdown' failed operations of the service company.Say it destiny or anything else, but not getting a single penny despite my months of hard work made me learn the shifting dynamics of the world. I served as content marketing lead, the company went into chapter 11, and I had to continue.

• 

  Social Champ

  • Karāchi, Sindh, Pakistan

  • Community Specialist

    • 2017 - 2018
    • Karāchi, Sindh, Pakistan

    I learned "the power of socialization." Social Champ is one of my career's most unexpected yet educating experiences. It transformed my writing capabilities more meaningfully and helped me discover the power of networking, building a community, and contributing to a community. Not just that, the visionary leadership of Sameer Ahmed Khan has been one of the greatest blessings in my career.dMy biggest challenge was creating content beyond orthodox SEO writing and developing quality communication. And this grind contributed to growing my skill and achieving impactful results.

• 

  Aimhike

  • karachi

  • Content Writer

    • 2016 - Jul 2017
    • karachi

    Getting hands-on experience in SEO writing and working on the country's major brands is a never-to-forget experience. I started my digital advertising and creative marketing career as a Content Writing Intern here and was later promoted to SEO Copy Writer.Name it, good luck or anything, but I connected to the actual digital and creative gurus, seasoned in advertising and digital businesses. My brands included:Chase Value CentreTelemartThe Ware HouseAqeel Karim DedhiMoneyGramAimhike helped me to use the opportunities I can turn into some straight dollars with my passion for writing.

• 

  Jang Group of Companies

  • Karāchi, Sindh, Pakistan

  • News Intern

    • 2015 - 2017
    • Karāchi, Sindh, Pakistan

    In the initial days of my bachelor's in Mass Communication, I started my career with an internship as a news writer on the education beat. Here I got introduced to harsh realities and on-field reporting challenges despite my naive perception of professional life. I gained hands-on experience in research, analysis, and sourcing the correct information.Just like 'another journalism student,' joining the Jang Group of Companies was no lesser than turning a dream into an achievement for me. But life had other plans, have a read on my other experiences.