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Shari Prince is a seasoned marketing executive with over 20 years of experience in developing and implementing successful marketing strategies for top beauty and cosmetics companies. She has a proven track record of driving sales growth and launching new product lines. Shari holds a Bachelor's degree in Communications from Northwestern University.

Experience

    • Director of Marketing Partnerships
      • Jan 2003 - Mar 2009

      Identified and developed corporate partnerships to support the organization.

    • Marketing Consultant
      • Aug 2002 - Jan 2003

      Designed and developed a new product line for Fashion Fair Cosmetics.

    • Senior Marketing Manager
      • Jan 2001 - Aug 2002

      Managed $60 million Calgon businesses; increased sales by 19% Also responsible for $50 million men's and women's mass fragrance businesses including Vanilla Fields, Aspen Cologne for Men, Exclamation!; developed successful holiday gift set program and increased sales by 20%.

    • Vice President of Marketing
      • Jan 1999 - Jun 2000

      Assisted in development and managed $30 million Bath & Body private label division; directed R&D in product formulation processIncreased sales of new ethnic cosmetics brand, Interface Cosmetics, by 25%.Responsible for development of annual budgets/P&L and directing public relations agency and vendors.

    • Vice President of Marketing
      • Jul 1996 - Aug 1998

      Developed and implemented new corporate image re-design campaign;Designed, developed and launched new Dark & Lovely Cosmetics brand nationally ($20 million) and directed R&D in product formulation process;Increased brand portfolio sales by 15% (Total sales $100 million+);Managed and directed staff of 27, including marketing, creative, customer service teams, and administrative team.

    • Director of Marketing
      • May 1995 - Apr 1996

      Maximized sales of $20 million prestige brand;Launched successful new foundation line, Cura Naturale;

    • Marketing Manager
      • Jun 1991 - May 1995

      Launched Elizabeth Taylor's White Diamonds fragrance ($60 million);Created and introduced beauty category of business to QVC (first on-air fragrance presentation);Managed $140 million prestige brand portfolio and P&L;Reduced excess inventory position of $10 million by creating unique revenue-generating stream.

Education

  • 1979 - 1983
    Northwestern University
    Bachelors, Communications

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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