Experience

• 

  CDR

  • Senior Production Strategist

    • Aug 2022 - Present

• 

  CDR Fundraising Group

  • Bowie, MD

  • Production Manager

    • May 2009 - Aug 2022
    • Bowie, MD

    • Assume direct mail production responsibilities for various non-profit clients such as MADD, National Humane Education Society, Fund for Animals and the Museum of Modern Art.• Print and mail over 10 million direct mail pieces per year, decreasing the overall print budget for these clients by 10% year over year.• Formulate and adhere to a succinct budget for each mail package, with the ultimate goal of coming in at a minimum 5-10% under projected budget.• Creates production schedules for each job based upon the mail date. Maintains and updates the schedules throughout the entire process, with the ultimate goal of successfully meeting mail dates 97% of the time barring USPS delays or unforeseen circumstances.• Checks invoices for accuracy and organizes monthly billing.• Leads various gang print runs, acting as the Gang Run Manager, in an effort to ensure significant cost-savings for various clients up to 40%.

• 

  The Baltimore Sun

  • Baltimore, Maryland Area

  • Circulation Sales & Promotions Manager

    • Sep 1999 - Apr 2009
    • Baltimore, Maryland Area

    • Design and foster circulation marketing sales materials from beginning to end for Home Delivery, Single Copy, Newspaper in Education, Retail Sales and Direct Response programs.• Purchase over 1 million print pieces per year as well as in-store point of purchase to promote Baltimore sports teams, events and breaking news stories.• Coordinate the insertion of free standing inserts into daily & Sunday single copy newspapers.• Track and code direct mail and stay well within the allotted budget. Reconcile weekly billing, coordinate ad placement and create signage and sales splash page ads.• Write and design education supplements as well create collateral materials and in-paper ads for the Newspaper in Education program. • Interview community leaders and teachers for feature education stories. • Create the Sun Buddies program, a mentoring program which pairs Sun employees with students from St. Veronica’s after school program in Cherry Hill.