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Bio

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Shannon Meserve is a seasoned advertising and business development professional with extensive experience in managing client relationships, developing media plans, and driving revenue growth. She has worked with various companies, including Haymarket Media US, BroadcastMed, Harborside, Geeknet, UBM Tech, Time Inc., and Gruner + Jahr, in roles such as Business Development Manager, Associate Director, National Accounts Representative, Sales Account Manager, Publishing Services Coordinator, and Production Coordinator.

Experience

  • Haymarket Media US
    • Manhattan, New York, United States
    • Business Development Manager - Campaign US
      • Aug 2023 - Present
      • Manhattan, New York, United States

      https://www.campaignlive.com

  • BroadcastMed
    • Huntington, New York, United States
    • Associate Director Business Development -American Dental Association (ADA) Portfolio
      • Sep 2022 - Jul 2023
      • Huntington, New York, United States

      HARBORSIDE WAS ACQUIRED BY BROADCASTMED OCTOBER 2022• Harnessed the power of the ADA's member audience of 168,000+ dentists for clients in the dental marketplace through successful print/digital/custom advertising programs tailored to client's advertising goals.• Uncovered novel business prospects in the dental sector. Converted these prospects to new sales.• Collaborated with BroadcastMed's marketing, ad operations and account management teams to guarantee optimal advertising performance.• Attended Dental Conferences to promote the ADA's reach to their highly engaged members through a portfolio of advertising campaigns & meet with potential clients.• Sold custom sponsorship programs at the ADA's Annual Meeting, including speaking engagements, CE credits, lunch events & digital promotions.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • National Accounts Representative - American Society of Clinical Oncology (ASCO) Publications
      • Sep 2021 - Sep 2022

      HARBORSIDE WAS ACQUIRED BY BROADCASTMED OCTOBER 2022• Captured ASCO's powerful member audience of 25,000 oncologists for clients in the pharmaceutical marketplace through print/digital/custom advertising programs.• Developed media plans, completed RFP's for all three publications while working closely with advertising agencies to meet their client's goals.

    • Project Manager - Journal of the Advanced Practitioner in Oncology
      • Jul 2019 - Sep 2021

      • Recruited Faculty to participate in research roundtable presentations to Advanced Practitioners in oncology hosted by pharmaceutical clients.• Recruited Advanced Practitioners in oncology to attend research roundtables with guidelines provided by client (i.e.: CV status, type of oncology specialty, AP licensing regulations by state, etc.)• Managed creation of presentation by working closely with client who supplied assets to the editorial & art teams to create the final PowerPoint slide show.• Moderated final roundtable event, introducing speakers, outlining the meeting goals and expectations.

    • Circulation Manager - The ASCO Post, JCO, JNCCN, JADPRO
      • Dec 2013 - Sep 2019

      • Managed 91 annual mailing lists for four medical journals, overhauling the original manual list creation system and identified & hired vendors to upgrade mailing lists process.• Submitted detailed semiannual audit information to BPA Worldwide and managed follow-up inquiries.• Launched subscription campaigns and maintained required USPS requester percentage of 50% to maintain periodical mailing rate.• Approved/tracked all invoices related to production of all four journals: Mailing List, Printing & Shipping.• Maintained strong relationships with multiple vendors: United States Postal Service, APC Shipping, Statmats list processing, DMD list purchasing, Kantar Group & Printing Plants: Dartmouth, Royal Printers, Sheridan.

  • Geeknet
    • Manhattan, NY
    • Sales Account Manager - SourceForge.net & Slashdot.com
      • Oct 2007 - Jan 2010
      • Manhattan, NY

      • Drove advertising revenue growth by expanding Geeknet's network of sites to potential non-tech Manufacturing, Education and Consumer clients.• Designed interactive marketing programs to enhance product awareness and encourage user interaction with advertiser brands.• Developed Media Plans, completed RFP's while negotiating effective media deals and supervising the insertion order process to ensure adherence to terms & conditions.

    • United Kingdom
    • Information Services
    • 200 - 300 Employee
    • Sales Account Manager - Information Week
      • Feb 2007 - Jun 2007

      • Created client specific advertising proposals showcasing how InformationWeek reached client's target audience.• Managed both digital and print advertising for InformationWeek from contract signing to specific ad placement guarantees.

    • Publishing Services Coordinator, Advertising Operations - Information Week
      • May 2005 - Feb 2007

      Balanced advertiser placement expectations with editorial requirements while avoiding Ad/Edit conflicts to create cost effective magazine layout.

  • Time Inc.
    • Manhattan, NY
    • Book Makeup Manager - Sports Illustrated
      • Jul 1999 - Jul 2001
      • Manhattan, NY

      Created efficient layout of Sports Illustrated while meeting Editorial/Advertising requirements, maintaining budget, and maximizing press capacity to keep production of magazine within budget.

    • Germany
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Associate Production Manager - Fitness Magazine
      • Oct 1997 - Jul 1999

      Created magazine layout: determined Ad/Edit ratios, signature breaks and insert placements. Generated manufacturing instructions, Print Orders + Book size summary reports.

    • Production Coordinator - Fitness Magazine, Child Magazine
      • Oct 1995 - Oct 1997

      Coordinated Advertising production including magazine layout and manufacturing instructions. Approved and processed all advertising pages and Insertion orders.

  • A360Media
    • Manhattan, NY
    • Sales Assistant - Soap Opera Digest
      • Jun 1994 - Oct 1995
      • Manhattan, NY

      Assisted three Ad Sales Representatives with proposals, media kits, appointments, and presentations. Managed incoming inquiries regarding advertising, subscriptions, and invoicing.

Education

  • 1989 - 1993
    Purdue University
    Bachelor of Arts, Sociology, English, Art & Design

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Advertising and Marketing”

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