Experience

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  CTC Technologies, Inc.

  • United States

  • Marketing Director

    • Jan 2024 - Present
    • United States

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  BELFOR Franchise Group

  • Ann Arbor, Michigan, United States

  • Franchise Marketing Manager

    • Dec 2022 - Dec 2023
    • Ann Arbor, Michigan, United States

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  DreamMaker Bath & Kitchen

  • Ann Arbor, Michigan

  • Marketing Manager

    • Feb 2019 - Nov 2022
    • Ann Arbor, Michigan

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  Ford Motor Company

  • Communication Specialist

    • Jun 2015 - Feb 2019

    Internal communications strategy planning, writing, and execution to a wide variety of audiences about a software development project. Video scriptwriting, production and editing. Executive Power Point presentations. Department newsletter (biweekly). Webtrends reports.

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  ProQuest

  • United States
  • Libraries
  • 700 & Above Employee

  • Corporate Blogger and Newsletter Editor

    • May 2013 - Jun 2015

    • Developed strategic plan for corporate blog for five business units: Established and maintain editorial calendars, edit images and contributed posts, schedule and publish posts in Wordpress, and tag and categorize each post. • Wrote submission guidelines and developed introductory webinar for contributors. • Developed internal communications for launch. • Supervised the migration of several hundred older posts from two disparate systems to new CMS. • Helped migrate two other blogs to the corporate website, and trained two new editors in June 2014.• Developed newsletter strategy for all business units. Coordinated development of new mastheads and editorial calendars, edited content, and coordinated mailing lists for 65 newsletters. Average open rate in 2014 was 17%. • Developed regional language blog strategy for field marketing; coordinated efforts with IT/programming to build blogs in Wordpress, to align with ProQuest regional language landing pages. • Responsible for regular measurement/tracking reports for newsletters and blogs from Webtrends, CMS, LinkedIn, and Silverpop mailing system.• Coordinated blog post links with social media manager for Facebook, Twitter, Pinterest, and LinkedIn.

  • Promotions Manager

    • Jun 2008 - Dec 2013

    • Project and production traffic management.• Responsible for conceptualizing, writing, and coordinating North American and International marketing efforts for several business units. Items include email blasts to various markets/segments/product-specific customers, website copy and navigation redesign, collateral materials (2-page to 16-page), subject catalogs, trade show displays, customer service guides, print advertising, Tweets and other social media posts, multimillion-dollar sales proposals, video, branding, and Power Point presentations.• Assisted HR in rebranding for recruiting: New Careers page on ProQuest website, new Linkedin page with links to related blog posts, coordinated video testimonials from employees, and new collateral.• Graphic design, mailing house, and print vendor management. • Managed four marketing interns, and several freelance writers.• Photo searches on stock photo websites.• Edited and produced a weekly sales newsletter using Sharepoint HTML Designer.

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  PublishSavvy

  • Ypsilanti, Michigan

  • Owner

    • Apr 2011 - May 2015
    • Ypsilanti, Michigan

    Developed a company to serve independent authors with editing, formatting, marketing and art services at a reasonable price. Created Facebook pages and websites; managed PPC advertising and content for LinkedIn and Facebook.

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  Women's National Book Association

  • Managing Editor of Bookwoman, 3x/year newsletter (VOLUNTEER)

    • Jun 2007 - Jun 2011

    Design and layout, edit articles, research online news feeds for further article ideas, proofreading, fulfillment, database management.

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  Nelson Publishing and Marketing

  • Marketing Manager

    • May 2007 - Jun 2008

    • Scheduled author events and speaking engagements.• Wrote press releases and submitted to media; made follow up calls. • Retail sales calls and management of consignment agreements for authors. • Wrote custom marketing plans for authors.• Designed sales flyers to highlight new titles.

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  Thomson Tax & Accounting

  • Dexter, MI

  • Marketing Copywriter/Project Manager

    • Nov 2005 - May 2007
    • Dexter, MI

    • Wrote, edited, and proofread marketing collateral materials, including brochures, promotional and direct mail, print ads, email blasts, web copy, forms, HR materials, and training support documents. • Coordinated monthly email/direct mail pieces and event logistics for customer training. • Project management for special projects and large campaigns.

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  Worcester Regional Transit Authority

  • Worcester, MA

  • Marketing Manager

    • Nov 2002 - Dec 2003
    • Worcester, MA

    • Developed new marketing plan to improve communication with customers and create a more desirable perception of the public bus system. • Implemented new color scheme and logo, including website rewrite and design, new building 
signage, new bus paint schemes and driver uniforms, new maps and schedules (including translations), print and radio advertising, stationery, and advertising specialties.• Assisted government relations representative in establishing a new customer service location. • Developed customer and media databases/mailing lists. • Media buys/trades, media relations and public relations.• Coordinated contracts and specifications for interior and exterior bus advertising. • Copywriting all new materials including radio and print; print production for all collateral.• Planned community/customer appreciation events and organized local trade show participation.

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  Eustis Chair

  • Ashburnham, MA

  • Marketing Manager

    • Dec 2000 - Sep 2002
    • Ashburnham, MA

    • Developed comprehensive marketing plan for new market introduction, and organized its implementation. • Copywriting and print production for press kit, brochure, new website, press releases, national and industry-related advertising, quarterly postcard mailings and product spec sheets. • New trade show participation strategy, including booth and graphics. • Managed vendors; responded to customer inquiries; performed telephone and in-person sales calls.Highlights— Developed and expanded customer database to 4,000 contacts in one year. — Averaged 150 customer inquiries at each of six national trade shows.