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Shannon Coughlin profile image

Shannon Coughlin

Principal Consultant, Digital Strategy at Kaiser Permanente
Intro Book
Experienced communications strategist with a strong background in digital strategy and nonprofit expertise.
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Location
Alameda, California, United States, US
Languages
  • Spanish -
Skills
  • Nonprofit Communications Strategy
  • Project Management
  • Writing
  • Editing
  • Proofreading
  • Show all
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Bio

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Shannon Coughlin is a seasoned communications strategist with 20+ years of experience in nonprofit and corporate sectors. She has a strong background in project management, writing, editing, and public relations. Shannon has worked with prominent organizations such as Kaiser Permanente, Breast Cancer Prevention Partners, and Rainforest Action Network. With expertise in digital strategy, human-centered design, and content development, Shannon has led teams to deliver industry-leading experiences. She holds a BA from Vassar College and a Certificate in Editing from the University of California, Berkeley.

Experience

  • Kaiser Permanente
    • Principal Consultant, Digital Strategy
  • Kaiser Permanente
    • Principal Consultant, Digital Strategy
      • Oct 2018 - Present

      I work with fellow innovators to develop delightful and meaningful digital experiences that enable people to live more healthy lives. I bring my communications expertise and passion for human-centered design to every project, contributing to strategy development, research, stakeholder engagement, message framing, storytelling, and more.

    • Communications Manager, Digital Technologies
      • Mar 2014 - Sep 2018

      Served as communications adviser and strategist to the senior vice president and her leaders, amplifying the team’s work to deliver industry-leading digital experiences. Championed the use of human-centered design. Led communications for the next-gen medical office (Project RAD) technology program; the KP digital membership card program; and other major initiatives.

  • Breast Cancer Prevention Partners (BCPP)
    • San Francisco
    • Director of Communications
      • Apr 2008 - Mar 2014
      • San Francisco

      Reporting to the CEO, served on the senior management team of this national science-based health policy organization. Managed a department that that built the organization's reputation as the go-to source on breast cancer prevention for new and traditional media and that facilitated our impre...

  • Rainforest Action Network
    • San Francisco
    • Program Director
      • 2006 - 2008
      • San Francisco

      Reporting to the CEO and serving on the senior management team of this national environmental organization, led multidisciplinary teams in strategizing for and executing on international campaigns to protect endangered forests. Managed communications, including message framing, media strategy, an...

  • Big Think Studios
    • San Francisco
    • Director
      • 2004 - 2006
      • San Francisco

      At this creative agency, led teams of designers, developers, and content strategists to execute design, branding, and advertising campaigns for clients including The Wallace Foundation, ACLU, San Francisco Food Bank, James Irvine Foundation, First 5 California, and Goldman Environmental Prize. Fa...

  • Underground*
    • San Francisco
    • Senior Account Manager
      • 2003 - 2004
      • San Francisco
  • Tides Foundation
    • San Francisco
    • Communications Associate
      • 2000 - 2003
      • San Francisco

Education

  • Vassar College
  • University of California, Berkeley

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Public Relations and Communications”

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