See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Shannon Conrad profile image

Shannon Conrad

Sr Marketplace Planning Manager at Converse
Intro Book
Marketing expert with Master's in Marketing and experience in planning and buying for top brands.
  • Claim this Profile
Location
Boston, Massachusetts, United States, US
Skills
  • Marketing
  • Creativity
  • Writing
  • Cultural Awareness
  • Advertising
  • Show all
image
image

Refer a Friend to Get
100 Credits For FREE

Refer a Friend Now

Bio

Generated by
Topline AI
Shannon Conrad is a seasoned marketing professional with a Master's in Marketing and experience in planning, buying, and merchandising for top brands like Converse and Walmart. She has expertise in marketing, creativity, writing, cultural awareness, and recruitment advertising, with a strong background in analysis and problem-solving.

Experience

  • Converse
    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sr Marketplace Planning Manager
      • Jul 2022 - Present

    • Marketplace Planning Manager
      • Jun 2021 - Jun 2022

    • Merchandise Planner
      • May 2019 - May 2021

      • Planning footwear for NA DTC stores, 87% of channel, driving +14% growth in full-price fashion footwear• In-season management of core and fashion categories through OTBs, forecast accuracy tracking, promotional analysis, pricing action and markdowns to alleviate inventory risks• Pre-season planning includes investment review, seasonal hindsight, category strategy, SKU forecasting and committed buy quantities with focus on style productivity and margin

    • Merchandise Planning Analyst
      • Oct 2017 - Apr 2019

  • Walmart
    • Merchandise Planner
      • Nov 2016 - Oct 2017

      • Managed a $400M desk with a +3% comp, +11% profit increase on -10% inventory• In-season management of inventory (receipt flow, markdowns, etc), reporting category financials, and leading OTBs• Pre-season responsibilities included building fiscal year budgets and subsequently determining buy quantities

    • Merchandise Planning Analyst
      • Mar 2016 - Nov 2016

      • Managed a $190M desk with a 12% comp, +8% profit increase on -25% inventory• Elevated supplier accountability and implemented an inseason order transportation/production tracker

    • Merchant Leadership Program
      • Jun 2015 - Mar 2016

      • Merchanding program with buying, planning, modular, pricing, replenishment, and store operation rotations• Projects included increasing space productivity, identifying modular inefficiencies, and assortment analysis• Cumulative 2-week Capstone presentation in front of senior executives

  • The University of Alabama
    • Graduate Assistant
      • Aug 2014 - May 2015

      • Assisted in teaching and grading 400-level market research course• Curriculum included qualitative/quantitative market research gathering and data analysis with SPSS

  • University of Alabama
    • Capstone International Intern
      • Aug 2013 - May 2014

      • Marketing internship for UA study abroad recruitment• Hosted information sessions, coordinated recruitment events, and created marketing deliverables

  • Employed by family
    • Tuscany, Italy
    • Au pair
      • Jul 2013 - Aug 2013
      • Tuscany, Italy

  • Elite Research, LLC
    • Office Assistant
      • Oct 2008 - Aug 2011

Education

  • 2014 - 2015
    University of Alabama
    Master's of Science in Marketing, Marketing/Marketing Management
  • 2011 - 2014
    University of Alabama
    Bachelor of Business Administration (BBA), Marketing
  • 2012 - 2013
    The University of Edinburgh

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Social Profiles

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles