Experience

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  Infinity Group UK

  • Senior Content Executive

    • Dec 2023 - Present

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  RightMarket

  • Senior Marketing Executive

    • Nov 2022 - Nov 2023

    - Organised and led interviews with customers to uncover the core value of the product and how to improve customer experiences- Created content across our blog and website pages, with the aim of warming leads and keeping existing customers engaged with our product- Scheduled and created regular content for leads, specifically across email, Twitter and LinkedIn- Led the redesign of the website homepage and case studies area- Implemented a comms plan aimed at boosting retention across existing customers- Worked with ChatGPT to improve productivity across marketing, including uncovering the best prompts- Developed a deep understanding of behavioural science and how to use principles in marketing to influence change

• 

  OlsenMetrix

  • Stamford, United Kingdom

  • Senior Marketing Executive

    • Jun 2019 - Dec 2022
    • Stamford, United Kingdom

    My work at OlsenMetrix has been concentrated across a wide range of marketing disciplines, supporting clients across industries and in both B2B/B2C markets. My achievements to date include:• Managing content creation across multiple clients to align with their respective audience, led by careful keyword research• Improving search rankings for our clients to maximise traffic potential and target the relevant queries• Creating a clear reporting template to introduce data analysis and performance monitoring into our processes for better strategic decisions• Developed knowledge of an 'inbound' marketing strategy, through HubSpot, that places focus on delivering the right content to customers at the right stage of their buyer journey• Worked collaboratively as a small team to conceptualise and implement a marketing strategy for the agency• Assisted in the build of several websites, ranging from new pages to entire products, each of which delivered exceptional customer services• Managed numerous social channels at one time, each with a designated audience, while constantly experimenting with new ways to engage leads• Co-ordinated several projects, including managing numerous advisors to meet SLAs, running weekly reports to keep stakeholders up to date and making processes improvements in line with feedback• Regularly researching industry trends and adopting new tactics to optimise results and stay in line with competitors

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  iGO4

  • Peterborough, United Kingdom

  • Copywriter and Marketing Executive

    • Nov 2017 - May 2019
    • Peterborough, United Kingdom

    In my role as Copywriter and Marketing Executive at iGO4, I was an important part of the company's growing marketing team and strategy. In my time at the company, my responsibilities included:• Managing social media for two unique insurance brands, including formulating a content plan and creating daily posts across platforms. Following from this, I grew social media following by 219% over 6 months• Took ownership of a brand blog, which included writing weekly blog posts in line with our target audience's needs and desires• Creating SEO-led content for brand websites, including making technical fixes to improve search engine ranking and analysing relevant keywords• Writing copy across digital platforms with the aim of improving UX and brand positioning• Track analytics and sentiment towards our brands with an eye to scoping out new opportunity• Created a consistent tone of voice across brands, as well as implementation of a brand guide• Proof-reading and editing work on behalf of colleagues both within marketing team and in other areas of the business• Writing all customer-facing comms, ensuring copy fulfilled the purpose and needs of the both the company and the customer. This included rewriting the entire customer email suite to increase engagement and trust within the brand• Taking a major role in internal content, including communications to employees, partners and external agencies• Auditing content from external sources, including making edits on behalf of the brand and receiving compliance sign-off• Working on ad hoc projects, including creating presentations, holding meetings with stakeholders and liaising with agencies

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  Inspiring Interns & Graduates

  • London, United Kingdom

  • Contributing Writer

    • Aug 2017 - Aug 2018
    • London, United Kingdom

    I worked on a freelance basis with Inspiring Interns following the end of my university studies. As part of this role, I had a number of articles published on the Inspiring Interns websites and undertook tasks like:• Researching topics popular with the student and graduate demographic of the site• Writing articles across a number of topics, including career and lifestyle• Edited and proof-read my own work to ensure high quality• Kept in frequent contact with my editor to ensure objectives were being met and the right stories were being covered• Pitched article ideas, backed up by research of our audience needs and painpoints

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  Wellingborough School

  • Wellingborough, United Kingdom

  • Marketing Assistant

    • Sep 2016 - Oct 2017
    • Wellingborough, United Kingdom

    At Wellingborough School, my role has two parts: first, as a roving reporter covering events across the site, and secondly, supporting the management team in the consistent marketing of the school. My duties included:• Attending several events around the school to seek compelling stories to share publicly, including speaking with other staff, pupils, parents and visitors to uncover value• Turning these stories into engaging website content that could be repurposed across print, social media and email• Managing social media channels on behalf of the school across major platforms• Writing press releases, organising sign-off and building relationships with local and industry publications to ensure regular media coverage• Assisting on video shoots with the likes of Gillette, acting as a school representative• Drafting copy for letters, emails and other marketing material to be distributed to staff, parents and students, as well as in the wider community• Collaborated on the creation of a new website, including providing feedback on design, scoping requirements and providing detailed copy• Helped to organise events, including notable guest lectures and recruitment drives• Seeking positive messaging that reflected the school in the right light to prospective parents and the local community• Keep tabs on competitors in the private education sector and carving out our own position in the market• Providing hands-on support for changing marketing and administrative priorities• Some photography involved with events and press releases

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  Kickstart Academy

  • Erdington, United Kingdom

  • Marketing Assistant

    • May 2016 - Jul 2016
    • Erdington, United Kingdom

    As part of my voluntary role at Kickstart Academy, I developed my marketing skills. My daily duties in this role included:• Proof-reading and updating content on the company website• Creating a marketing campaign for the company, including managing social media and sending out press releases• Maintained contact with existing clients and promoted the business to prospective customers• Kept track on current events that aligned with the company vision to be used as promotional tools• Made contact with local schools to set up deals and advertisement for the company

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  Redbrick Paper

  • United Kingdom
  • Media Production
  • 1 - 100 Employee

  • Deputy Editor

    • Jun 2015 - Jul 2016

    Following on from my work as TV Editor, I became the Deputy Editor for the entire Redbrick publication. In this role, I was responsible for:• Representing the paper at university events, including student fairs and conferences• Managing a team of editorial assistants to arrange proof-reading sessions, as well as creating a style guide to be adhered to• Collaborating with and organising a group of section editors, photographers and writers to ensure deadlines were met• Assisting in completion of a fortnightly issue as well as maintaining the Redbrick website• Organising events, such as careers conferences and the annual awards ceremony

  • TV Editor

    • Jun 2014 - Jun 2015

    Having served as a contributing writer, I moved into the role of TV section editor. As part of this role, I was responsible for:• Coming up with a variety of article titles and concepts to pass to writers• Proof-reading and editing all articles that came to the TV section• Recruiting contributors to the section and motivating them to write regularly• Designing our section pages using InDesign for the print issue• Uploading articles to Wordpress and monitoring traffic• Interviewing notable people within the TV industry for features• Responding to press releases and media contacts

  • Content Writer

    • Sep 2013 - Jun 2014

    While at university, I joined the student newspaper, Redbrick, as a contributing writer. As part of this, I:• Wrote a range of different articles for paper sections, ranging from TV to topical news• Proof-read and editing own work before submitting• Met deadlines for inclusion in the weekly print issue• Regularly communicated with editors and fellow writers to ensure the best possible quality

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  Leicester Mercury

  • Leicester, United Kingdom

  • Intern

    • Sep 2015 - Sep 2015
    • Leicester, United Kingdom

    A week long placement focused on gaining valuable insight into the newspaper industry.• Finding leads for potentional stories; reaching out to these leads and building relationships with the ultimate goal of getting a story• Assisted in writing of regular features, such as reader's letters• Proof-read and edited various content pieces for the paper's physical copy and website• Brainstormed a variety of different ideas for future features• Met deadlines to ensure the completion of the weekly issue

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  SIXTYNINE DEGREES Magazine

  • Leicester, United Kingdom

  • Intern

    • Apr 2015 - Apr 2015
    • Leicester, United Kingdom

    During my two weeks work experience at SIXTYNINE DEGREES, I worked across three in-house publications as well as the company's PR arm. As part of this, I undertook duties such as:• Researching ideas and copy for features and interviews• Sourcing imagery for key features• Building press contact lists for clients to build a relationship with, targeted to their offering• Created content across different publications, each aimed to a different audience and utilising a different tone• Witnessed the end-to-end process for creating a magazine

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  Corby Radio

  • Corby, United Kingdom

  • Radio Presenter & Writer

    • Sep 2012 - Aug 2013
    • Corby, United Kingdom

    I joined Corby Radio as part of their 'Academy', which aims to teach young people the basics of radio. This developed into my hosting my own weekly two-hour radio show alongside a select group of others. During my time at Corby Radio, I grew a number of skills, including:• Communication through work as a team with a group of young people, as well as senior employees to collaborate on the weekly show• Copywriting through creating dialogue to be read out while on radio, as well as writing regular features like quizzes and weather reports• Public speaking through hosting a live show each week, broadcasting to listeners across Corby, as well as conducting on-air interviews with local celebrities.