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Shannon Amidon Castille is a seasoned professional with expertise in marketing, communications, and education. She has held various roles, including Development and Communications Director at Berkshire Bach Society, Executive Director at Berkshire Bach Society, Associate Director of Marketing and Communications at Berkshire South Regional Community Center, and Instructor, Department of English/University First Lady at University of Houston-Victoria. She has also worked as Editor/Designer at Eastern Washington University and holds a Master of Fine Arts degree from Eastern Washington University.

Experience

  • Berkshire Bach Society
    • Great Barrington, Massachusetts, United States
    • Development and Communications Director
      • Aug 2021 - Sep 2023
      • Great Barrington, Massachusetts, United States

      Develop and manage all marketing campaigns and promotions for each season's performances and fundraisers, and external communications, grant-writing, research and development for the Berkshire Bach Society, the region's oldest, continuously operating, member-based non-profit music organiz...

    • Monterey Library Trustee
      • May 2017 - Sep 2021
      • Monterey, MA

      Elected position. Filled in for a partial term, then was elected for second. Trustee boards make general operating and administrative policies. The library director supervises the internal management, daily operation and procedures of the library. The board acts as an agent of public trust govern...

  • Berkshire Bach Society
    • Great Barrington, Massachusetts, United States
    • Executive Director
      • Apr 2021 - Aug 2021
      • Great Barrington, Massachusetts, United States

      The oldest continuing member-based non-profit music organization in Berkshire County, Berkshire Bach Society enriches audiences with the works of Johann Sebastian Bach and his musical peers, mentors and followers, in performances that range from solo instrumental recitals to large choral works wi...

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Associate Director of Marketing and Communications
      • Oct 2018 - May 2021

      Responsible for driving integrated marketing campaigns through digital, social media, print channels, public relations and outreach, advertising, and brand rehabilitation and management. Manage external messaging, oversee (or produce) copy, art direction, and deliverables for BSRCC. Establish and implement long-term marketing goals, policies and operating procedures. Direct promotional programs in partnership with all division directors including special events, and organizational outreach. Provide vision and leadership for the Marketing department.

    • Fund Development Manager
      • Feb 2018 - Oct 2018

      Responsibilities include serving as the managing editor and writer for donor newsletter, management of development database, development writer, grant writing and research, creation of appeal letters and donor correspondence, organizational writing and editing, solicitation of business and individual event sponsorships, .

    • Instructor, Department of English/University First Lady
      • 2011 - 2014
      • Victoria, TX

      Taught Introduction to Creative Writing, an online course for undergraduate and graduate students; developed curriculum focused on non-fiction, fiction and poetry via the Blackboard digital learning platform. Facilitated student analysis of material through guided questions (using video, mashups ...

    • Editor/Designer
      • 2010 - 2011
      • Hilo, HI

      Directed production of quarterly alumni news magazine from concept through the first year of publication; cultivated relationships with stakeholders to identify and develop magazine voice and audience.Wrote feature stories and articles, including coverage of the inaugural graduation class, scienc...

    • United States
    • Higher Education
    • 700 & Above Employee
    • Lead Editor/Writer, Department of University Relations
      • 2006 - 2007

      Chief editor for external communications, including press releases, admissions brochures, donor outreach, special event invitations and alumni news magazine.Led team that wrote, edited and designed content for online news website, promoted via email marketing campaign to faculty, staff, students and alumni; established and supervised editorial board.Developed brand standards and style guide, and led training workshops to ensure adherence by internal constituencies. Oversaw editorial content of print and digital materials; managed relationships with freelance writers and graphic designers; hired and supervised editorial assistant.

    • Academic Advisor, General Undergraduate Academic Advising Center
      • 2005 - 2006

      Selected for joint pilot project with Writers’ Center to serve as advisor with full caseload of first-year and transfer students. Led bi-quarterly seminars for advisees regarding student success. Counseled students to make informed choices about general education and university graduation requirements, and academic majors and elective coursework; taught online Introduction to University class via Blackboard.

    • Graduate Assistant
      • 2004 - 2005

      Guided undergraduate and graduate students on writing processes via audience analysis and content development strategies.Assisted with design and leading campus-wide Writers’ Center workshops for students and faculty on essay exams, in-class assignments, research papers/theses and grant proposals.

    • Public Information and Education Coordinator
      • 2001 - 2004
      • Spokane, Washington Area

      Developed public relations and marketing plans for citizen input for regional Metropolitan Planning Organization addressing transportation issues in Greater Spokane; wrote press releases and RFPs to agencies seeking SRTC funding.Led public outreach initiatives for residents’ involvement in transp...

Education

  • Eastern Washington University
  • Louisiana Tech University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Education Management”

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