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Shane Keats

Global Director of Industry Marketing... at <a class="not-italic font-text_font text-[18px] font-bold cursor-pointer text-link_color" target="_blank" href="/companies/akamai-technologies">Akamai Technologies</a>
Intro Book
Marketing strategist with 20+ years of experience in product marketing, strategy, and management.
  • Claim this Profile
Location
Cambridge, Massachusetts, United Stat...
Skills
  • Product Marketing
  • Strategy
  • Saas
  • Start Ups
  • E Commerce
  • Show all
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Bio

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Shane Keats is a seasoned marketing professional with 20+ years of experience in product marketing, strategy, and management. He has held senior roles at Akamai Technologies, DataXu, and McAfee SiteAdvisor, managing product portfolios, marketing programs, and social media campaigns for top brands. Shane holds an MBA from MIT Sloan School of Management and a BA from Rutgers University.

Experience

  • Akamai Technologies
    • United States
    • Software Development
    • 700 & Above Employee
    • Global Director of Industry Marketing and Customer Advocacy
      • Dec 2022 - Present

    • Global Director of Customer Advocacy
      • Jul 2021 - Present

    • Director of Industry Marketing, Media and Entertainment
      • May 2015 - Nov 2021

  • DataXu
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Director, Product Marketing & Content Marketing
      • 2013 - 2015

    • Director of Product Marketing
      • 2011 - 2013

  • McAfee SiteAdvisor
    • Director of Marketing
      • Jun 2005 - Apr 2011

      SiteAdvisor is a venture-backed consumer Web safety company acquired by McAfee.Manage product portfolio for Web Security Group including SiteAdvisor, McAfee SECURE (SaaS product aimed at SMB e-commerce merchants) and mcafeesecureshopping.com (safe shopping engine populated by McAfee certified mer...

  • Oddcast Media Technologies
    • VP Sales and Marketing
      • Mar 2000 - Apr 2003

      Produced deals with MTV, BET, Sony, Bertlesmann, Universal Music Group, Durex, Chevrolet and Coca-Cola, among many others.

  • CNN
    • Senior Producer
      • 1999 - 2000
  • NBC News
    • Writer-Producer
      • 1993 - 1998
  • Clinton Gore 1992
    • Connecticut GOTV and Voter Registration Director
      • 1992 - 1992

Education

  • 2003 - 2005
    MIT Sloan School of Management
  • Rutgers University

Suggested Services

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Industry Focus. “Marketing and Advertising”

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