Okay, let’s tackle this. So Shane has a broad range of skills, but he’s not a technical expert in any one area. He’s a generalist with a strong business acumen. Location is Cedar Rapids, Iowa, which is a mid-sized city. Industry demand for management and leadership skills is steady, but not extremely high. Considering his skills and location, I’m estimating a rate around $75 per hour, which is on the lower end of the management spectrum. Some management professionals in similar locations and with similar skill sets might charge $100–$150 per hour. But Shane’s lack of specific technical expertise and his non-judicial background (no law degree) puts him at the lower end of the rate spectrum.