Experience

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  Roku

  • Senior Product Marketing Manager
• 

  Roku Inc.

  • San Francisco, California, United States

  • Senior Product Marketing Manager

    • Jan 2024 - Present
    • San Francisco, California, United States

    Driving product marketing strategy for Roku OS - America’s #1 TV streaming platform

• 

  Intuit

  • United States
  • Software Development
  • 700 & Above Employee

  • Senior Product Marketing Manager

    • Feb 2022 - Dec 2023

    Developed GTM and product marketing strategy for Turbotax’s core business and new products utilizing research insights, in-market data, customer segmentation, creative designs, A/B testing, valuable offers and product innovation to deliver annual strategic playbook and work x-channel to deliver resultsLed top of funnel TurboTax GTM strategy for strategic business growth segment focused on retaining at-risk returning customers and winning back lapsed customers by developing targeted, multi-channel programs to deliver on retention and re-acquisition growth goals

  • Product Marketing Manager

    • Aug 2019 - Feb 2022

    Developed monetization strategy for in-product upgrades and value-add upsells, including product innovation, A/B testing, customer insights & research, and design approvals to deliver on revenue growth forecasts

• 

  Intuit

  • San Diego, CA

  • MBA Intern - Marketing Manager

    • May 2018 - Aug 2018
    • San Diego, CA

    Led several key projects for the TurboTax online advertising team including assisting with media strategy and planning, managing advertising campaign executions, evaluating martech partners, creating competitive intelligence reports and developing new advertising operations to increase efficiency...

• 

  Brand Connections

  • New York, NY

  • Account Executive, New Business Development

    • May 2016 - Aug 2017
    • New York, NY

    Exceeded $3 million personal annual revenue target, becoming the top performing sales manager in 2017 through strategic, relationship-based and consultative selling among top-tier CPG marketing clients including Unilever, Pfizer, J&J, L’Oréal, Lindt, Cholula, Palmer’s and BIC. Consistently cl...

• 

  Lactalis American Group

  • United States
  • Food and Beverage Manufacturing
  • 700 & Above Employee

  • Sales Manager

    • May 2015 - May 2016

    Managed entire sales operations, including P&L management, for retail, distributor and import customers on the east coast. Over-delivered against sales revenue and contribution targets through strategic, analytical, cross-functional and consultative selling.

  • Category Manager

    • Nov 2013 - May 2015

    Influenced and partnered with key retail customers across the country by utilizing POS data and 3rd party shopper research to develop actionable recommendations which increased retailers’ category sales growth and key sales metrics.

• 

  Bayer HealthCare

  • Germany
  • Chemical Manufacturing
  • 700 & Above Employee

  • Customer Development Analyst, Aleve

    • Jan 2013 - Nov 2013

    Developed, communicated, monitored and analyzed the Aleve trade marketing and promotional strategy to drive increased sales across all retail customers for largest brand in US portfolio.

  • Specialist, Account Specific Execution

    • Jun 2011 - Jan 2013

    Led the cross-functional display execution process for full portfolio across all retailers. Worked directly with field sales, internal HQ teams and vendors to ensure effective, efficient and proper execution.

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  Bayer HealthCare

  • Morristown, NJ

  • Customer Marketing Assistant (Summer Internship)

    • May 2010 - Aug 2010
    • Morristown, NJ

    Created, managed and presented promotional trackers that detailed the frequency and depth of promotional activity for Aleve’s top competitors to help understand the current marketplace.

• 

  Bayer HealthCare

  • Morristown, NJ

  • Consumer Promotions Assistant (Summer Internship)

    • May 2009 - Aug 2009
    • Morristown, NJ

    Worked directly with Bayer Aspirin brand management team to ensure consumer promotions was effectively incorporated into the annual brand plan and executed properly.