Experience

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  Being Human Clothing

  • Mumbai, Maharashtra, India

  • Senior Marketing Manager

    • Sep 2023 - Present
    • Mumbai, Maharashtra, India

    Overseeing all marketing content and creative communication across all channels, to drive awareness, recall, engagement, consideration, leads, sales, retention, and positive brand perception.Collaborating with the departments of public relations, Alongside advertising agency ideating, writing, and overseeing interactive and digital advertising campaigns, Solving communication problem. Create comprehensive advertising and marketing campaigns that align with the brand's goals. This involves developing creative concepts, messaging, and media plans to reach the desired audience effectively.Design and produce creative content, including advertisements, videos, graphics, and copywriting, that resonate with the brand's identity and messaging. Ensure that all creative materials are consistent with the brand's style and values.driving overall brand creatives

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  www.shalinithakur.com

  • Mumbai, Maharashtra, India

  • Fashion Director : - Advertising and Fashion

    • Sep 2013 - Sep 2020
    • Mumbai, Maharashtra, India

    As a seasoned fashion director, I offer a harmonious combination of imagination and technical proficiency. With a distinguished background in the fashion realm, I am recognized for delivering visually striking and seamless aesthetics for brands that evoke and hold the attention of viewers. My process involves working in close collaboration with directors, photographers, and other industry professionals to realize and execute advertising campaigns and videos that embody the creative perspective and aesthetic aspirations of each endeavor. My purview encompasses sourcing and procuring the most exceptional attire, adornments, props, and set elements, as well as crafting and arranging sets and wardrobes that align with the creative vision. I assure that all aspects are aesthetically pleasing and harmonious, while operating within financial limits to yield mesmerizing outcomes. My connections with fashion designers, merchants, and rental establishments are solid, ensuring that I secure the highest quality clothing and props. With a discerning eye for style and a commitment to staying current with evolving fashion trends, I bring a fresh and ingenious touch to each project, consistently delivering results that surpass expectations.

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  Karaca

  • Hong Kong SAR

  • International sourcing

    • Jun 2012 - Feb 2013
    • Hong Kong SAR

    I was based in Hongkong and working for this brand was altogether a new experience. Procuring products from suppliers around the world to be sold under the brand's name. Negotiating pricing and delivery terms with suppliers. Maintaining effective communication with suppliers. Evaluating and managing the financial and logistics risks associated with international sourcing.Building and maintaining strong relationships with suppliers to ensure consistent, high-quality products.

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  Raymond Limited

  • Thane, Maharashtra, India

  • Men's wear Designer - Assit manager

    • Jan 2011 - Mar 2012
    • Thane, Maharashtra, India

    With experience working in the Raymond Apparel team, I was responsible for producing computer-aided and coral draw designs, ensuring that my designs are in line with current forecasts and colors. My ability to understand current trends and styles has allowed me to excel in creating mood boards and forecasting boards. I was reporting to the senior manager on a daily basis and the design head for creative approvals.

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  Monsoon Accessorize

  • Gurugram, Haryana, India

  • Assit Women's Wear Designer

    • May 2010 - Aug 2011
    • Gurugram, Haryana, India

    Experience creating surface textures and prints for Monsoon Accessorize brands. Adept at interpreting lookbooks, collaborating with senior designers, and ensuring designs meet technical specifications for production.A member of a seven-person design team at Monsoon Accessorize buying office, reported directly to London-based design team. Contributed to the creation of visually appealing and cohesive designs, utilizing a strong understanding of the design process and technical requirements to bring designs to life.

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  Indian Terrain Fashions

  • Chennai, Tamil Nadu, India

  • Assit Design - Trainee

    • Mar 2009 - Apr 2010
    • Chennai, Tamil Nadu, India

    Part of the menswear design team mostly focused on formal categories, creating and producing new computer-aided designs that align with the brand's aesthetic and target market, trend forecast look books style books, and Catalogues work. Researching current fashion trends and predicting future onesadobe illustrator designs and creating prototypesSelecting fabrics, colors, and trimsCollaborating with buyers, merchandisers, and production teamsFitting and modifying designs to ensure proper sizing and fitPresenting collections to company executives and clients and retail buyers during trade showsI also worked and helped on still shoots and catalog shoots along with senior designer agency stylists and photographers.Assisted senior stylist to style euphoria band in our brand collection