Experience

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  Misk Foundation

  • Strategic Advisor

    • Nov 2021 - Present

    Continuing to act as a key partner and thought leader for the foundation and key subsidiaries, influencing strategic planning, initiatives, and ongoing organizational development for special projects furthering the vision and mission of the foundation.

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  وزارة الثقافة Ministry of Culture

  • Riyadh, Saudi Arabia

  • Board Member

    • Feb 2024 - Present
    • Riyadh, Saudi Arabia

    Board member in the Museums Commission

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  Confidential Government

  • Strategic Advisor

    • Jun 2020 - Present

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  ilmi

  • mohammed bin salman non profit city

  • Chief Executive Officer

    • Jun 2017 - Nov 2021
    • mohammed bin salman non profit city

    ilmi – meaning “my knowledge” in Arabic – will be a fully accessible science discovery and innovation center that inspires and empowers young people across Saudi Arabia to explore, create, and solve challenges in a hands-on way. A philanthropic, non-government initiative incubated by the Mohammed Bin Salman Foundation “Misk” as one of its subsidiaries, ilmi will be located in Mohammed Bin Salman Nonprofit City.عِلمي مبادرةً طموحة، غير حكومية تهدف لتمكين وإلهام الجيل القادم من المفكرين والمبتكرين في المملكة، لتُسهم بدورها في دعم الآفاق التعليمية للأجيال الواعدة، وتوفير منظومة جديدة ومبتكرة تتجاوز الأُطر التقليدية. ويعد عِلمي جهة تابعة لمؤسسة محمد بن سلمان "مسك"، وسيتم افتتاح مركز علمي في مدينة محمد بن سلمان غير الربحية الرياض.Websitewww.ilmi.saI was promoted first as Acting CEO, before shedding the “Acting” after the official board appointment, leading the design and development for ilmi to become a major program providing a fully immersive and interactive experience for youth to explore the marvels of science, technology, and creativity. Among my key contributions and achievements, developing the overarching strategy and building the organizational structure from the ground up to support the program. This included onboarding a 30+-member team and delivering the training and coaching to enable each member to excel.We have forged powerful relationships with strategic partners that were critical in getting the project off the ground and driving project execution.Worked hand-in-hand with developers and architects to shape the building design, created the museum’s brand identity, and helped shape all programs and content/exhibits showcased across the galleries.

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  MiSK FOUNDATION

  • Saudi Arabia
  • Non-profit Organizations
  • 700 & Above Employee

  • Executive Manager Misk Global Forum

    • Jun 2016 - Jul 2020

    Directed the foundation’s global arm and project managed the launch of the MiSK Global Forum to become a flagship global program with the aim of impacting and empowering 200MM+ young people worldwide to prosper in the future economy.During this time, I succeeded in growing the global initiative from a single annual global event into a vibrant, year-round platform bringingtogether young leaders, creators, and thinkers from across the world to challenge conventional thinking and become agents for change☐Built and led a 10-member team that were critical in evolving the forum into the 360-day global platform welcoming 22K+attendees.☐Secured a historical partnership with the United Nations, signing an agreement to enable MiSK to become a major contributor to the UN’s global youth agenda and create a joint annual action plan.☐Launched the Entrepreneur World Cup, the largest entrepreneurship initiative supported 113K+ startups in 113 countries and provided over 16m USD in funding opportunities. I brought together four major local partners and over 200 global partners for the exciting program.☐Published the Global Youth Index that covered answers from 25k young people in 25 countries and six whitepapers.☐Spearheaded a global citizenship initiative called #It Starts with Us that generated over 3K engagements and 90M+ views.☐Led participation of Misk in global events such as the Bloomberg Forum, Ecosoc, WEF, and Vivatech, among others.

  • Business Development Manager

    • Dec 2012 - Nov 2016

    Mohammed Bin Salman Bin Abdulaziz Foundation – MiSK Foundation is a non-profit organization which has a message of empowering Saudi youth to learn, develop, and advance in fields of business, culture, literature, sociology and technology. It is based on its role in contributing to build a creative knowledge community.-Responsible for executing programs and initiatives under the MiSK Initiatives Center-Responsible for planning and executing the youth International trips

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  King Salman Youth Center - مركز الملك سلمان للشباب

  • Riyadh, KSA

  • Business Development Manager

    • Dec 2012 - Dec 2015
    • Riyadh, KSA

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  Al Safi Danone

  • Brand Manager

    • Aug 2009 - Jul 2011

    Managed The kids brand portfolio; Safio & Danonino

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  Bin Hendi Enterprises

  • Business Development Executive

    • Jul 2007 - Jul 2008

    Formulated & implemented a "Site Evaluation Form" to be used for higher management approval prior to securing a retail/hospitality locationConducted market researches & analysis on potential retail locations and presented findings to the senior managementResearched & Identified potential retail and franchise opportunitiesUpdated division head’s regularly on upcoming projects and new brands through periodic meetingsEnsure the maintenance of quality customer service through random shops visitationsDeveloped positive relationships with project developers to ensure prime brand locationsResponsible for clearance of all new contracts from the internal legal department and ensured the compliance of all payment schedulesAssisted Marketing team in corporate events, branding, and advertising effortsRepresented the company in project launches and retail events i.e. MECSC, Gulfoods, etc.

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  JAFZA

  • Senior Administrator

    • Feb 2006 - Jul 2007

    Tasks included:Coordinating with Senior Vice President and heads of Sections in Property & other Business Units Handling various Property Department issues and preparing monthly & quarterly reports.Handling all administrative and personal tasks for SVP and acting for and on behalf of SVP when requiredNominated as representative for the Property Dept for the JAFZA newsletter "The Zone" Nominated as "Ideal Employee" for Quarter 2 & 3, 2006Rated as “Star Performer” for 2006 ; the highest achievable rating in the Performance Appraisal System